1stAveMachine Buenos Aires Continues ESPN “One App, One Tap” Campaign

Creative production company 1stAveMachine Buenos Aires has partnered with agency BSSP and ESPN to bring to life a campaign for the ESPN App, the world’s number one sports app.

Directed by 1stAve BA’s Diego Berakha, the campaign, which is the second rendition of “One App, One Tap”, spotlights the mobile platform’s access to live sports, scores, and news. Set to an original song from Puerto Rican urban pop duo Domino Saints, the narrative takes a look at iconic moments with fan-favorite athletes and ESPN personalities, and reimagines these visuals by adding touches of colorful, fast-paced animations.

The piece will roll out across television, digital, and social media.

The campaign comes on the heels of the previous “One App, One Tap” (featuring vocals from Grammy Award-nominated rapper Chika), which was also created by 1stAveMachine and BSSP.

More details are within the release here: https://espnpressroom.com/us/press-releases/2021/06/espn-continues-one-app-one-tap-marketing-campaign-featuring-puerto-rican-urban-pop-duo-domino-saints/

Credits List

Campaign Name: ESPN One App, One Tap | Phase 2
Client: ESPN

Laura Gentile: EVP Commercial Marketing Networks & ESPN
Seth Ader: Vice President, Brand Marketing
Claude Mitchell: Coordinating Director, Music
Peter Mulally: Director, Brand Marketing
Stacey Pressman: Director, Talent Production
Kevin Wilson: Music Director
John Lobo: Manager, Brand Marketing
Spencer Shaev: Associate Manager, Brand Marketing
Brian Nasti: Writer/Producer, Grande & Leonard
Zuriel Loving: Talent Producer

Agency: Butler, Shine, Stern & Partners

Sinan Dagli: Group Creative Director
Kelly Bernard: Art Director
Grace Lazarus: Senior Producer
Rodd Naimi: Copywriter
Jake Bayham: Head of Strategy
Nicole Schofield: Executive Producer
Liz Corsini: Head of Production
AJ Marino: Account Director
Patrick Kiss: President

Production Company: 1stAveMachine Buenos Aires

Diego Berakha: Director
Sam Penfield: Partner & Executive Producer
Lautaro Brunatti: Managing Director & Executive Producer
Sabrina Elizondo: Executive Producer
Toby Rubin-Sowers: Post Producer
Eva Amuchastegui: Production Coordinator
Mauro Caporossi: Editor
Nahuel Rollan, Juan Barabani, Eloy Krioka: Designers
Lucia Vidal, Agustina Ghibaudi, Patrikius Rex: Cel Animation
Leandro Feuz, Cyril Izarn: 2D Animation
Humberto Paytuvi: Clean Up / Comp
Boss VFX: Roto