Animation and VFX studio Revenant, known for work on films such as Netflix’s Apollo 13: Survival and brand projects such as Oakley’s Future Genesis, has announced a statement on AI and how it will – and won’t – be used at the creative company.
Founded by Creative Director Kev McCrae 14 years ago today, Revenant’s statement is a reflection of the studio’s growth. It pinpoints two fundamental values that have anchored them throughout over a decade’s worth of industry shifts and changes: the craft of its artists and teams, alongside a constant curiosity to seek the best in new technologies
Revenant’s Statement Approach to AI
At Revenant, we’ve always been driven by craft, curiosity, and storytelling.
As new tools emerge – including AI – we see huge potential to enhance how we work, not replace what makes our work unique.
We believe AI, when used responsibly, can support the creative process: speeding up ideation, removing repetitive tasks, and helping our artists and producers focus on what they do best – creating original, high-quality animation and VFX.
We’re actively exploring AI to:
- Rapidly prototype visual ideas and pitch materials
- Streamline workflows like rotoscoping, clean-up, and tagging
- Assist in scripting, voice tests, and pre-production support
But we’re also clear on what we don’t use it for – we don’t use AI to replace artists, we don’t lift style or work unethically, and we always put human creativity first.
For us, it’s simple: Craft comes first. AI is here to support it.