The new Papa Johns rebrand film is an ode to its pizza-obsessed consumers and the brands own commitment to better pizza and superior ingredients. We are delighted to share with you the “DEVOTED TO THE DOUGH” TVC. The film was brought to life using various mixed media techniques like cutouts, photography, 2D animation, AI generated assets and glorious food shots. All of that came together in a collage of bombastic colours and flavours.
Director, Ahmet Iltas “Making the Papa John’s film was an incredibly exciting experience for me. The creative challenge of bringing together the idea of pizza obsession and PJ’s DEVOTED TO THE DOUGH across various media and visual styles kept things fresh and dynamic throughout the process.
The mixed-media approach allowed us to explore multiple layers of storytelling playfully, merging real footage with illustrative elements and graphic transitions. This kept the visuals both engaging and unpredictable. By mixing traditional live-action footage with AI-generated elements, design, and animation, we were able to create something truly innovative.”
Milana Karaica, Executive Producer, adds – “Being a part of such a big rebrand is a huge responsibility! Having said that with our collaborative agency and trusting brand partners this project was still such a fun and dynamic production from start to finish. This approach also allowed us to make something that looks and feels fresh.”
Agency: Bicycle
Production Company: NERD Productions
Director: Ahmet Iltas
Executive producer: Milana Karaica
Producer: Phil Burgess
Director of Photography: Simon Paul
Lead Animator & Head of Compositing: Selahattin Iltas
Art Director: Saeed Noroozi
Food Stylist: Kostas Stavrinos
Colourist: Danny Atkinson
Music: Resister Music
Audio Record & Mix: Page Not Found