Crumb Studio‘s new identity is now live, embodying a philosophy of balancing instinct-led creativity with structured rigor through a blend of introspective design and playful innovation. This project, led by Creative Director Stanko Stupar and a cross-disciplinary team, introduces an evolving cast of mascots that visually represent this core principle.
“The process revealed how our best work thrives where curiosity meets constraint,” said the studio. “These mascots aren’t just fun—they’re a metaphor for embracing change.”
Developed by designers Sergej Tucakov and Ljubomir Debeljacki, animated by Marko Milosevic, Stevan Djakovic, and Stupar, and enriched with 3D artistry from Boris Bogosavljevic and Vladimir Djukic, the site pulses with Alexander Maslyuk’s original soundscapes. The mascots shift dynamically, inviting users to rethink innovation as something alive and joyful.