In an exciting period of growth, creative and media agency Cutwater, with offices in San Francisco and New York City, has bolstered its robust client services department by tapping Matt Allen as Group Account Director.
An accomplished marketing and business leader, Allen boasts an extensive background across the healthcare, EV charging, QSR, fintech, genetics, travel, education, and home improvement verticals. His success with client engagements are owed to his passion for building relationships, an approach rooted in fostering trust and credibility.
Prior to joining Cutwater, he was the Group Business Director at Eleven where he spearheaded revenue growth as well as orchestrated the strategy, development, and launch of cross-channel campaigns for numerous brands. He was also at the likes of DesignKitchen, gyro (now acquired by Merkle), and Arnold Worldwide.
“When I connected with Cutwater, I found the leadership team to be incredibly smart and driven. Not to mention creative and media are both in-house, that’s always a plus. We shared the same vision for distinctive campaigns. The agency has also experienced a new chapter of growth throughout the San Francisco and NYC offices, like the first-ever head of talent and in-house video editor as well as the freshly promoted director of creative strategy / head of social. I saw a chance to make a real impact in the evolving culture and workflows, an opportunity that couldn’t be missed.”
During his storied career, he has collaborated with top names, such as McDonald’s, HP, Pella, and more. Most notably, he helped bring to life the “Hello humankindness” brand campaign for CommonSpirit Health’s care sites across the nation.
The addition follows Cutwater’s latest business wins. These include the creative and media agency of record title for leading petcare brand Hartz along with the digital creative agency of record title for Harvest Snaps, the original plant-based snack and flagship brand of Calbee America, Inc.
Continuing this expansion, Allen’s role will focus on yet another agency of record partnership. The account and title for the piece of business, which will be co-managed by fellow Cutwater Group Account Director Courtney Griffin, are currently under wraps.
According to Cutwater Principal and President Christian Hughes, “We’re thrilled to welcome Matt into the Cutwater family. His energy and versatility are exactly what we thrive upon. With our capabilities and client portfolio strengthening over the course of this past year, we’ve entered a new era for the agency.”
Cutwater is an independent creative and media agency with offices in San Francisco and New York City. Headed by advertising thought leaders, Founder / CCO Chuck McBride and Principal / President Christian Hughes, the agency prides itself on building distinctive campaigns for challenger and legacy brands alike. These have included the likes of Hartz, Russell Stover, Brawny, Jeep, Ray-Ban, and more.