In a collaboration bursting with retro charm, director duo KITCHEN has conjured a spellbinding visual journey to unveil The Great Frog‘s vintage market collection. This exclusive capsule collection—featuring original designs from the 70s—called for an animation as bold and eclectic as the era itself, blending the quirky aesthetics of vintage television and comic books into a mesmerising showcase.
KITCHEN delivered in style, creating four distinct worlds that embody the collection’s unique spirit. Infused with The Great Frog’s irreverent ethos and signature Carnaby Street roots, these immersive animations are brimming with vivid character designs, retro motifs, and a touch of psychedelic flair. Wizards, lava lamps, and a kaleidoscope of ’70s pop culture references seamlessly transport viewers through a vibrant, nostalgic universe.
“Our goal was to craft a visual odyssey that not only reflected the aesthetic of the jewellery but also brought to life the rebellious and iconic energy of The Great Frog,” said KITCHEN. “Each world we created tells a story, with its own distinct personality, while tying together a cohesive narrative of vintage cool.”
To add depth and dynamism, KITCHEN directed the animation through sprawling, multi-layered compositions, offering dramatic camera angles and energetic transitions. The result is a visually rich, high-octane experience that leaps between whimsical realms while staying true to the brand’s rebellious roots.
Complemented by a groovy, era-appropriate soundtrack from Yaaqov, the animated film celebrates the cool, counterculture vibe that defines both The Great Frog and the 1970s.
“The Great Frog gave us an incredible concept: to tease their upcoming drops by transporting audiences to fantastical worlds reflecting the jewellery’s essence,” added KITCHEN. “We dove headfirst into their vision, creating immersive settings where clouds, mushrooms, and (great) frogs puff on shisha—all with a touch of our signature humour and creativity.”
See more The Great Frog project details at Jelly‘s website.