Art director Flora MacLeod has joined Electric Theatre Collective, bringing a practice that connects tactile CG imagery with an interest in the natural world. She joins the studio’s growing 3D design team, working with Will Denning and James Britton on projects across technology, beauty and fashion.
At Optical Arts, MacLeod contributed to Channel 4’s 2023 idents and worked on product animations for Dyson, Aveda and Bowers & Wilkins, collaborating with Fabrice Le Nezet and Dan Tobin Smith. Her Hidden Life project at Outernet London turned the world of plankton into an immersive environment spanning five walls and four storeys.
“I have always been really invested in the emotive side of creative work and love when visuals meet sound and story,” MacLeod says. At ETC, she will work within a small design team connected to the studio’s wider VFX and colour departments.
Strategy director James Britton describes her arrival as the next chapter for the team, pointing to her tactile approach and sense of aesthetics.
Credits
Announcement, portrait and video supplied by Electric Theatre Collective. Inline still extracted from the supplied Channel 4 ident clip.