Los Angeles, CA | September 23, 2025
Wizards of the Coast partnered with Imaginary Forces to create the launch campaign for Magic: The Gathering x Marvel’s Spider-Man, a crossover deck celebrating one of Marvel’s most beloved heroes.
Led by Imaginary Forces Creative Director Tosh Kodama, the team carried the project from ideation through execution. Developing a film that seamlessly bridges Magic’s live-action cinematic scope with the animated energy and decades of Spider-Man’s legacy, Kodama co-directed the live-action component with Co-Director/DP Shawn Kim.
“We crafted a live-action look that harmonizes nicely with the Spider-man CG world we built in the studio. Shooting on Fox’s backlots, we turned that gorgeous Southern California skyline into a moody Brooklyn neighborhood—the perfect playground for our story,” says Kodama.
The campaign juxtaposes live-action sequences with bursts of animation, channeling the many lives and visual styles of Spider-Man while honoring the theatricality and spectacle of Magic: The Gathering. Anchoring the piece is an unmistakable track by the Ramones, infusing the work with raw punk energy while paying tribute to Spider-Man’s roots and cultural history.
The result is a launch film that honors both worlds, preserving the spirit of Spider-Man while amplifying the storytelling power of Magic. This collaboration marks a milestone for Wizards of the Coast, bringing together two cultural icons in a campaign that resonates with longtime fans and new audiences alike.
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About Imaginary Forces
Imaginary Forces was founded in 1996 in Los Angeles and is an award-winning creative company specializing in design-based visual communications. First known for designing iconic film titles, Imaginary Forces has brought motion design into the worlds of advertising, architecture, gaming, and documentary film production.