Los Angeles, CA | September 23, 2025
Wizards of the Coast partnered with Imaginary Forces to create the launch campaign for Magic: The Gathering x Marvel’s Spider-Man, a crossover deck celebrating one of Marvel’s most beloved heroes.
Led by Imaginary Forces Creative Director Tosh Kodama, the team carried the project from ideation through execution. Developing a film that seamlessly bridges Magic’s live-action cinematic scope with the animated energy and decades of Spider-Man’s legacy, Kodama co-directed the live-action component with Co-Director/DP Shawn Kim.
“We crafted a live-action look that harmonizes nicely with the Spider-man CG world we built in the studio. Shooting on Fox’s backlots, we turned that gorgeous Southern California skyline into a moody Brooklyn neighborhood—the perfect playground for our story,” says Kodama.
The campaign juxtaposes live-action sequences with bursts of animation, channeling the many lives and visual styles of Spider-Man while honoring the theatricality and spectacle of Magic: The Gathering. Anchoring the piece is an unmistakable track by the Ramones, infusing the work with raw punk energy while paying tribute to Spider-Man’s roots and cultural history.
The result is a launch film that honors both worlds, preserving the spirit of Spider-Man while amplifying the storytelling power of Magic. This collaboration marks a milestone for Wizards of the Coast, bringing together two cultural icons in a campaign that resonates with longtime fans and new audiences alike.
_______________________________________________________________________________
About Imaginary Forces
Imaginary Forces was founded in 1996 in Los Angeles and is an award-winning creative company specializing in design-based visual communications. First known for designing iconic film titles, Imaginary Forces has brought motion design into the worlds of advertising, architecture, gaming, and documentary film production.
Discover more from Motionographer®
Subscribe to get the latest posts sent to your email.