The New York-based production company ‘Identity’ has solidified its position as a leader in visual storytelling with the appointment of Gloria Colangelo as Managing Partner. With decades of industry experience, including senior roles at Assembly and MacGuffin Films, Colangelo brings a wealth of expertise and a fresh perspective to the company. Her move to Identity marks a professional evolution, driven by her ambition to play a more direct role in shaping a company’s vision, fostering talent, and driving meaningful growth. Working alongside Executive Producer Molly Mitchell, Colangelo will be deeply involved in all stages of production, from sales and bidding to overseeing shoots and finalizing projects.
In her new role, Colangelo is also instrumental in enhancing Identity’s diverse roster of directing talent. She has organically built a team of directors with distinct styles and specialties, including Gary McKendry, Jorn Haagen, and Kellen Keene. This eclectic lineup reflects Identity’s commitment to offering tailored creative solutions for every project, expanding its capabilities in visual storytelling, including tabletop production and innovative techniques. As the company continues to evolve, Colangelo emphasizes a collaborative approach, ensuring that each project benefits from the unique strengths of its directors and the studio’s dedication to excellence.
Under the leadership of Owner and Executive Producer Joe Masi, ‘Identity’ has become known for its visually sophisticated work, spanning award-winning projects for brands like Nintendo, Honda, and Gucci. Operating from a collaborative loft in Manhattan’s Meatpacking District, the studio thrives on creativity and individuality. With a revitalized roster, ambitious growth plans, and a strong national sales team, Identity is poised to expand its reach and cement its reputation as a powerhouse in the dynamic production landscape.
About ‘Identity’
In a world where sameness is on the rise, Identity wins by imprinting every project with refreshing individuality. Identity is gaining notoriety for its visually sophisticated reel, which showcases directors who are sought after all over the world. Owner/EP Joe Masi has made his mark on award-winning work for Nintendo, Honda, Budweiser, 7UP, Tommy Hilfiger, Infiniti, and Gucci, creating an environment where creativity is allowed to flourish. Headlining the visual-style genre, Identity’s directors cover the complete range of storytelling and effects.
‘Identity’ thrives in an open forum loft located in Manhattan’s meatpacking district. At this collective, it’s not unusual to find directors collaborating on other’s projects. It’s all part of the company’s credo to have a great time doing remarkable work in a relaxed atmosphere.
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