BOSTON, June 2, 2021 – Newfangled Studios, a Boston-based creative production agency that creates smart video campaigns for smarter brands, revealed today its new logo and brand.
An LGBTQ+ and woman-owned company, Newfangled adds a diverse perspective to video advertising for some of the world’s biggest brands. Since 2009, Newfangled has been pushing the envelope on being a nimble and cost-effective addition to the big ad agency model. As a result, the studio has maintained long-standing partnerships with industry-leading brands like Bank of America, Google, and Staples.
“We’re excited about this next chapter for Newfangled Studios,” said Ben Jones, Global Creative, Google. “As a go-to partner, they’ve delivered everything from scrappy experimentation to main stage Cannes. We’re looking forward to more, bigger projects as they continue to deepen their talent and capabilities.”
At the center of the rebrand, developed in partnership with Stephen Kelleher, is the studio’s freshly minted North Star, which communicates their commitment to Engaging Creative, Business Results, Respectful Partnerships, and Growth Potential. The logo features the Newfangled lower case “n” anchored by the company’s North Star pendant beneath it. For its primary color palette, black, white, blue, and pink were individually selected to stand together for inclusivity across the advertising industry.
“As we continue to experience steady employee growth and take on more high-profile creative projects for our clients, we wanted to use this rebrand as an opportunity to reintroduce ourselves and our capabilities to the industry,” said Macaela VanderMost, Owner, Executive Creative Director, Newfangled Studios. “While we may have an exciting new look on the outside to celebrate, at our core, our commitment to delivering first-class video creative for our client partners will continue to always be our focus.”
To see more of Newfangled’s rebrand and learn how brands of all sizes are benefiting from the studio’s ability to develop best-in-class video creative, visit www.newfangledstudios.com.
About Newfangled Studios
Newfangled Studios has been creating smart video campaigns for smarter brands since 2009. The video-centric creative shop is based in Boston, with a network of talent that stretches across the globe. With the in-house capabilities of a production company and the strategic thinking of an ad agency, Newfangled Studios is equipped to produce effective creative that drives results for brands. For anyone looking to create smart video campaigns, contact macaela@newfangledstudios.com.