ROVE has launched a new brand identity and website, reflecting its evolution from a two-person live-action shop into a design, animation and motion-led creative studio. The launch also marks its signing with Ashley McKim Consulting for strategic sales and marketing across brands and agencies.
Founded in Portland, Maine, in 2017 by Gabe Bornstein and Jay Brown, ROVE now works with a remote team across the U.S. and Canada. The name stays ROVE; “Beyond” expresses the studio’s approach to moving between disciplines, from design and animation to live action, VFX and production.
Partner & Executive Producer at ROVE
Image courtesy of ROVE.
Partner & Executive Creative Director at ROVE
Image courtesy of ROVE.
“We’ve grown into a studio driven by design and animation, and it was time for our brand to tell that story,” says Brown. “We don’t want to be defined by a single style or discipline.”
Built in partnership with STOKT, the website brings together a new showreel and expanded case studies for clients including Google, NOBULL and Spotify. Projects open up the studio’s process across design, animation, live action and finishing, while playful details extend to an interactive mini-game on the 404 page.
ROVE’s in-house creative team led the rebrand, working with a wider group of collaborators. Irene Feleo collaborated on the wordmark and core stamp, with other artists contributing their own stamp interpretations. Connor Linde contributed to elements of the brand identity. The studio carried the system through its website art direction, motion identity, showreel and presentation materials.
Ashley McKim Consulting joins ROVE’s existing representation by Aspire Artists Agency, which continues to focus on broadcast and streaming entertainment. ROVE’s work in that space includes Disney and Freeform’s 25 Days of Christmas. The studio’s broader client list includes Toyota, Converse and NOBULL.
Explore the new identity and work at rovebeyond.com.
Rebrand credits
Creative development, website art direction and motion identity: ROVE
Website partner: STOKT
Wordmark and core stamp collaborator: Irene Feleo
Brand identity collaborator: Connor Linde
Headshots: courtesy of ROVE, supplied by Ashley McKim Consulting