New York, NY / Los Angeles, CA | March 3, 2026
Insights-driven creative company Sibling Rivalry has appointed Kristen Bedard Johnson (KBJ) as Managing Director, supercharging the company’s next phase of growth.
In this role, KBJ will work closely with Sibling Rivalry’s film and studio teams to define a powerful strategic vision and unlock opportunities that showcase and unite the company’s brand, marketing, and production capabilities.
KBJ brings more than two decades of experience in live-action production, talent management, and creative partnerships. With a background in art and theater, she began her career touring on Broadway before transitioning into sales and executive producing in commercial film. Her experience as a represented actress informs her empathetic, talent-first approach to director management today.
Throughout her career, KBJ has partnered with industry-leading directors and agencies to produce global campaigns, immersive experiences, and brand-driven storytelling. She has held positions at Furlined, Smuggler, and Sanctuary Content, earning recognition from Cannes Lions, AICP, Ad Age, D&AD, and the Clios.
It was Sibling Rivalry’s multi-leadership team and reputation as a collaborative, values-led company that drew KBJ to the role.
Sibling Rivalry is an integrated creative company that moves brands and culture forward through strategy, design, and storytelling.
Website: www.siblingrivalry.com
Instagram: @siblingrivalryco