Tendril’s campaign for Alo’s new handbags starts with their materials: leather folding, brass catching the light and crystal emerging through a surface. The finished bags arrive after these close encounters with texture and movement.
The brief called for two films and four handbag assets. Tendril built the films, Inhale and Exhale, in Cinema 4D and Houdini, using the products’ construction to guide the transitions and environments. The studio says AI experiments helped explore some CG shots early in development.
Daena Lorne served as creative director and co-directed with Pablo Alfieri. Runbo Chen was art director. Bureau Klaus Alman handled design, animation, lighting and rendering, with modeling by Flavio Diniz and Bureau Klaus Alman. Corey Larson composited the work; Ivelle Jargalyn executive produced and Ashita Narang produced. Niko Hook created the music and sound design.
Watch the films and explore the process on Tendril’s project page.