The Park Playground expands European presence with new franchise venue in Portugal

Working with esteemed franchise partners, the site marks The Park Playground’s fifth European expansion and delivers its engaging VR entertainment offerings to a brand-new region Antwerp, Belgium.

 21 May 2024: Immersive VR experiences provider, The Park Playground has opened its first fully fledged franchise venue in Porto, Portugal, marking its continued commitment to delivering entertainment-led social experiences that meet today’s guest expectations. The new venue includes three free-roam fields that offers The Park Playground’s full library of original immersive VR experiences for guests of all ages and interests, including its newest VR titles, the heist themed The Break-in and esports-inspired NanoClash Focus.

Set to open on the 14th of June, the project saw The Park Playground partner with franchise owners and investors Sérgio Basto, José Carlos Marques, and Miguel Soro. The new venue brings a unique range of immersive VR experiences to the area and is a testament to the rapid growth in global demand from today’s audiences for more diversified and entertainment-led social experiences.

“We’re incredibly excited to be working with The Park Playground. Though this industry is a new area of investment for us, The Park’s success across Europe demonstrates the quality and long-lasting appeal of its immersive VR experiences,” said Sérgio Basto, the venue’s lead investor. “We’re confident that this kind of cutting-edge entertainment will incentivise global audiences and the broader Portuguese community to travel to Porto for a truly unique experience.”

The standalone venue is part of The Park Playground’s plans to expand further into Western Europe and across the world following the success of its locations in the UK and Central Europe. The Park Playgrounds is working very closely with the local team to ensure its experiences remain consistent and compelling for the consumer.


The Park Playground’s franchise venue in Porto is now open and available for booking here:


About The Park Playground:

Launching in 2018, The Park Playground is a leading VR specialist offering unique and engaging free-roam, location-based immersive experiences to groups of all sizes and people of all ages. With a rapidly growing library of exclusive VR content, The Park Playground is on a mission to bring the future of entertainment to the general public.

Since its launch, the company has expanded to 15 owned and franchised venues globally across the UK and Europe. Its franchise programme offers partners around the world the opportunity to run their own VR-based experiences, allowing them to capitalise on the future of entertainment with state-of-the-art technology, high-quality VR games, and an operational model optimised for today’s economic landscape.