Echolab/Shilo for Lucozade Alert

Sound design and music composition studio Echolab teamed up with Shilo to create a high-impact spot for Lucozade Alert energy drink. In addition to the… Read more

Method for Halo 3

By now you’ve probably all seen Method’s amazing job on the latest Halo 3 spot. It’s getting pretty heavy airplay, and Method’s work stands up… Read more

Sony vs. Kozyndan Update

Background For those of you who’ve missed the drama, I’ll try to bring you up to date. Last week, we posted the latest spot in… Read more

A New Model: Hooray or Nay?

I got an email recently from The Radar Festival about a new initiative they’ve launched. Here’s the gist of it straight from the horse’s mouth:… Read more

Book Review: Uncredited

As soon as I heard about Uncredited, a new book on the history and current state of film title design, I bought it. It came… Read more

On the Radar with Sehsucht

Part of Sehsucht’s Hamburg studio Plan of attack for “Black Poem” Plan of attack for “Black Poem” A peek inside some C4D files for “Oil”… Read more

Live Good Video

Let me start off by saying this was posted as a quickie way back when so forgive me if you have seen it, but it… Read more

Selling Space: Architectural Filmmaking

Tronic recently created this new promotional film for 56 Leonard Street, a yet-to-be completed residential building in Manhattan designed by international rock stars of high-profile… Read more

Psyop Delivers for UPS

Weeks ago, we quickied “Gladiator,” the first of an ongoing campaign for UPS, due to the staggered release dates of the remaining spots. While additional… Read more

Blood Trail Interview

[qt:http://motionograph.wpengine.com/wp-content/uploads/2009/06/bt.mov 720 405] Storyboards and Development Check out the storyboards and some making-of imagery behind this epic project. Interview The following is an interview with the… Read more

Jonathan Jarvis and The New Mediators

Building on the success of his incredibly lucid and educational animation, “The Crisis of Credit Visualized,” designer/animator Jonathan Jarvis announced an interesting new venture, The… Read more

My God, It’s Full of Stars Q&A

We spoke to Buck about the making of their first music video: Questions: This is Buck’s first music video after years of doing commercial advertising… Read more

Baby I’m Yours Q&A

Questions: How did you come up with the concept and idea for your treatment of this music video? The day me and Breakbot decided to… Read more

Impactist – Last Heist EP

Impactist – Last Heist EP is a new album from the Portland duo. They created four uniquely genuine short animations for each of the tracks,… Read more

Fx & Mat: Coke “Siege”

Artistically, what was the inspiration behind Coke Siege? Our intention was to make an epic film using the codes of the fantasy world. As illustrators… Read more