Sound design and music composition studio Echolab teamed up with Shilo to create a high-impact spot for Lucozade Alert energy drink. In addition to the TV-friendly mix with music, Echolab has posted a sound design-only mix, which will hopefully get mixed in Dolby 5.1 for theaters.
This is a an excellent look at what a difference sound design can make. I don’t need to explain this to you guys, but audio is a huge component of successful motion graphics, and Echolab’s attention to detail brings this spot to life. Notice how the punched-up reverb, for example, adds to the sense of space as the Lucozade football thingy bursts into a huge chamber around 00:19. So nice.
(The soundtrack, by the way, wasn’t composed by Echolab; it’s from a band called “Switches.”)
I don’t mean to play down Shilo’s end of this project, though. The spot flows beautifully and maintains its intensity with a prowess reminiscent of their Scion “Shadow” spot. As usual, they rocked the animation from tip to tip.