From the creator:
The film follows the creation of one of the new outfits in the new official adidas x FFA collection, through the journey of a thread that starts from nothing and crosses paths with other threads along the way.
They move forward together, crossing paths, colliding, absorbing different elements along the way (techno material designer´s scketches, the shouts of victory, the French flag, the pyramid of the Louvre, sports lines, etc.). The threads intertwine.
The dynamic of the film accelerates like an exciting sprint. All the threads are now united together to form an official outfit in all its splendour.
Agency: Ubi Bene
Illustrations / Animation: Elsa Secco