‘Less But Better’ is an educational Motion Design series that redefines the power of simplicity by showcasing ten iconic objects from history. Rooted in the design philosophy of Dieter Rams, the series draws inspiration from his principles of clarity, functionality, and restraint. Each motion piece serves as a visual tribute to Rams’ timeless ideals, connecting the elegance of these historic objects with the modern-day pursuit of intentional and meaningful design.
At its core, ‘Less But Better’ is both a celebration and a lesson in minimalist design thinking. Each episode brings an iconic object to life, blending the tactile qualities of its form with cutting-edge motion graphics. The seamless integration of clean geometry, muted palettes, and precise timing creates an experience that is as calming as it is thought-provoking. Through this, the series not only highlights the enduring relevance of Rams’ principles but also demonstrates how they can be applied to contemporary creative practice.
More than just a visual exploration, ‘Less But Better’ is a manifesto for rethinking design. By linking historical objects with the ideals of simplicity and purpose, the series invites audiences to consider how design can elevate functionality and create timeless beauty. It’s a call to strip away the excess, focus on the essential, and embrace a philosophy where less truly becomes more.
‘Less But Better’ is an educational Motion Design series that redefines the power of simplicity by showcasing ten iconic objects from history. Rooted in the design philosophy of Dieter Rams, the series draws inspiration from his principles of clarity, functionality, and restraint. Each motion piece serves as a visual tribute to Rams’ timeless ideals, connecting the elegance of these historic objects with the modern-day pursuit of intentional and meaningful design.
At its core, ‘Less But Better’ is both a celebration and a lesson in minimalist design thinking. Each episode brings an iconic object to life, blending the tactile qualities of its form with cutting-edge motion graphics. The seamless integration of clean geometry, muted palettes, and precise timing creates an experience that is as calming as it is thought-provoking. Through this, the series not only highlights the enduring relevance of Rams’ principles but also demonstrates how they can be applied to contemporary creative practice.
More than just a visual exploration, ‘Less But Better’ is a manifesto for rethinking design. By linking historical objects with the ideals of simplicity and purpose, the series invites audiences to consider how design can elevate functionality and create timeless beauty. It’s a call to strip away the excess, focus on the essential, and embrace a philosophy where less truly becomes more.
Design, CGI & Sound Design : Alex Cabon
Voice : Cormac Brennan