Apple was gearing up to launch the new Beats x Verdy speaker, a limited edition collab with the iconic Japanese artist. The challenge? Turn Verdy’s art into something that could live and breathe beyond the canvas. They needed a character that felt playful, instantly recognizable, and true to Verdy’s universe. Buda.tv took on the mission, designing not only the character but also the environments and full set of animations to bring this crossover to life.
The vision
At the heart of the project was a creative challenge: how do you translate Verdy’s flat, graphic 2D style into a fully realized 3D world without losing its identity? Buda.tv approached it as a reimagining, pushing every detail from proportions to textures to make the character feel authentic in 3D while still carrying Verdy’s unmistakable signature. The result was a blend of bold simplicity and playful energy that resonated with both Beats and Verdy’s audiences.
How it Ended
The launch rolled out across three dynamic pieces: one teaser to build hype and two full commercial spots to tell the story. Alongside the speaker itself, the campaign unveiled a toy stand modeled after our 3D character, giving fans a physical extension of the Beats x Verdy universe. It wasn’t just a product launch, it became a collectible moment that merged tech, music and street art culture.
Client: Beats by Dre Agency: Apple Production Company: BOL Production House Directed by: BUDA.tv
Creative & Art Director: Dalmiro Buigues, Martin Dasnoy Animation Director: Martin Dasnoy, Dalmiro Buigues Executive Producer: Ignacio Godoy Storyboard / Animatic: Dalmiro Buigues, Martin Dasnoy Character Design: Verdy Environment Design: Fernando Carmona Environment Modeling & Texturing Supervisor: Agustin Páez Environment Modeling: Denis Rocha, Sosty, Agustin Páez Environment Texturing & Shaders: Denis Rocha, Sosty, Agustin Páez, Dalmiro Buigues 2D Effects: Martin Dasnoy Lighting, Hair, Render and Composition: Dalmiro Buigues Additional Object Animations: Martin Dasnoy Graphic Design: Fernando Carmona
Animation:United Skills Production Supervisor, United Skills: Mauro Serei Animation: Liliana Gambino, Paula Ramos Character Retopology & Modeling: Juan Elias Character Rigging: Diego Fargas
Original Music: Young Coco Sound Design & Mix: Facundo Capece
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The Brief
Apple was gearing up to launch the new Beats x Verdy speaker, a limited edition collab with the iconic Japanese artist. The challenge? Turn Verdy’s art into something that could live and breathe beyond the canvas. They needed a character that felt playful, instantly recognizable, and true to Verdy’s universe. Buda.tv took on the mission, designing not only the character but also the environments and full set of animations to bring this crossover to life.
The vision
At the heart of the project was a creative challenge: how do you translate Verdy’s flat, graphic 2D style into a fully realized 3D world without losing its identity? Buda.tv approached it as a reimagining, pushing every detail from proportions to textures to make the character feel authentic in 3D while still carrying Verdy’s unmistakable signature. The result was a blend of bold simplicity and playful energy that resonated with both Beats and Verdy’s audiences.
How it Ended
The launch rolled out across three dynamic pieces: one teaser to build hype and two full commercial spots to tell the story. Alongside the speaker itself, the campaign unveiled a toy stand modeled after our 3D character, giving fans a physical extension of the Beats x Verdy universe. It wasn’t just a product launch, it became a collectible moment that merged tech, music and street art culture.
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Credits:
Client: Beats by Dre
Agency: Apple
Production Company: BOL Production House
Directed by: BUDA.tv
Creative & Art Director: Dalmiro Buigues, Martin Dasnoy
Animation Director: Martin Dasnoy, Dalmiro Buigues
Executive Producer: Ignacio Godoy
Storyboard / Animatic: Dalmiro Buigues, Martin Dasnoy
Character Design: Verdy
Environment Design: Fernando Carmona
Environment Modeling & Texturing Supervisor: Agustin Páez
Environment Modeling: Denis Rocha, Sosty, Agustin Páez
Environment Texturing & Shaders: Denis Rocha, Sosty, Agustin Páez, Dalmiro Buigues
2D Effects: Martin Dasnoy
Lighting, Hair, Render and Composition: Dalmiro Buigues
Additional Object Animations: Martin Dasnoy
Graphic Design: Fernando Carmona
Animation: United Skills
Production Supervisor, United Skills: Mauro Serei
Animation: Liliana Gambino, Paula Ramos
Character Retopology & Modeling: Juan Elias
Character Rigging: Diego Fargas
Original Music: Young Coco
Sound Design & Mix: Facundo Capece
Instagram: @buda.tv