In a bold visual salute to Powell Lacrosse’s milestone moment, this :30 brand ident delivers a kinetic celebration of the company’s cutting-edge product line—airing during NLL games and on ESPN broadcasts. With a brief that called for maximum impact and memorability, the creative team set out to craft a spot that would energize audiences and elevate the visual language of lacrosse branding.Powell Lacrosse, long regarded as a trailblazer in the sport, is known for its forward-thinking gear, unmatched craftsmanship, and one of the most expansive color palettes in the industry. To reflect this design ethos, the animation leans into a vibrant spectrum of hues and high-octane motion design, channeling the brand’s rebellious spirit through a layered and unrelenting visual assault.The piece is a hybrid of disciplines: a seamless blend of 2D and 3D animation, hand-drawn cel sequences, live-action footage, and VFX. Every frame was engineered to amplify the rush—a sensory overload calibrated for both lacrosse fans and design aficionados.Positioned as the renegade force in the sport, Powell’s identity is pushed to the forefront here. Crafted with both reverence for the game and a fierce creative edge, the spot leaves no detail untouched and no visual technique unexplored. It’s a tribute not just to a brand, but to the kinetic culture of lacrosse itself.
Made by Bemo Studio ECD: Brandon Hirzel EP: Alessandra Serrano 2D Animation: Rúben Almeida 2D Generalist: Juan Andrés Molteno 3D Generalist: Hugo Hors, Jacob Torres 3D Modeler: Ricardo Van Es Sound: Unbridled Sound
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In a bold visual salute to Powell Lacrosse’s milestone moment, this :30 brand ident delivers a kinetic celebration of the company’s cutting-edge product line—airing during NLL games and on ESPN broadcasts. With a brief that called for maximum impact and memorability, the creative team set out to craft a spot that would energize audiences and elevate the visual language of lacrosse branding.
Powell Lacrosse, long regarded as a trailblazer in the sport, is known for its forward-thinking gear, unmatched craftsmanship, and one of the most expansive color palettes in the industry. To reflect this design ethos, the animation leans into a vibrant spectrum of hues and high-octane motion design, channeling the brand’s rebellious spirit through a layered and unrelenting visual assault.
The piece is a hybrid of disciplines: a seamless blend of 2D and 3D animation, hand-drawn cel sequences, live-action footage, and VFX. Every frame was engineered to amplify the rush—a sensory overload calibrated for both lacrosse fans and design aficionados.
Positioned as the renegade force in the sport, Powell’s identity is pushed to the forefront here. Crafted with both reverence for the game and a fierce creative edge, the spot leaves no detail untouched and no visual technique unexplored. It’s a tribute not just to a brand, but to the kinetic culture of lacrosse itself.
Made by Bemo Studio
ECD: Brandon Hirzel
EP: Alessandra Serrano
2D Animation: Rúben Almeida
2D Generalist: Juan Andrés Molteno
3D Generalist: Hugo Hors, Jacob Torres
3D Modeler: Ricardo Van Es
Sound: Unbridled Sound