BOL – Pol Solà | The Art of Being a Rat

Inspired by contemporary anime, this mini-series follows Zoé, Elie, Lila, and Yanis as they use clever tricks to save money while keeping the fun going.

In terms of execution, the campaign focuses on the characters’ acting, gestures, voices, slang, and clothing to ensure they feel authentic and relatable, while carefully avoiding social class stereotypes. It’s a fun, fresh campaign that any thrifter will definitely “rat-ify.

Credits:

Client : Canal+

Agency : BETC
ECD : Nicolas Lautier
Art Director : Valentin Gourmel
Copywriter : Leo Rodriguez
Producer : Karim Naceur, Dayna

Produced by BOL Production House
Executive Producer : Pierre Gobin
HOP : Victoria Ventura
Producer : Ariadna Pons

Directed by Device
Director : Pol Solà
Storyboard & Animatica : Aupa Studio
Art Direction : Marc Stuart
Look development : Marc Stuart, Delfina Pérez, Claudia Duran
Illustrators : Marc, Claudia Duran, Alba Cardona
Animation : Kuiper
Compositing : Ester Dus
Music & Sound design : Green United Music

VO Talents
Zoé : Mathilde La Musse
Yanis : Gari Kikoine
Lila : Juliette Lamboley
Elie : Road Paradot

Social Media:

Instagram: @bol_house