Breachbunny “SH!!T HAPPENS. GET COVERED.” | Picnic Studio

BREACHB!!NNY is not your typical insurance commercial. At 134 seconds, it explodes into a cyberpunk action ride—fast, bold, loud, and unapologetically colorful. Blending anime-inspired 2D, motion graphics, and multiple visual styles, it’s as weird, funny, and high-energy as the brand itself which launched Oct 9, offering full digital and real world types of cover to a Gen-Z audience.

Set in The Breach—a neon-soaked metropolis that embodies the internet’s chaos, energy, and culture—the film dives into a world of towering skyscrapers, dopamine haze skies, and nomadic avatars. At its center is the Breachbunny: narrator, trickster, and brand mascot, collecting every mishap, accident, and unfortunate event along the way.

From a gamer betrayed by his own PC to a cyclist caught in a dog-cat-traffic pile-up, chaos reigns supreme. Kitchen appliances revolt, Tuk-Tuk rides go off the rails, and even Twitch influencers aren’t safe. It’s absurd, hyper-charged, and all caused by one damned butterfly—thankfully, Breachb!!nny has it covered.

Creative Director Liam O’Connor states: “Adouken had been working on the brand for a year and gave us a razor sharp vision of the world and the tone. It’s a relentless snowballing of calamitous action, sound and colour. We storyboarded it in a kind of crazed funk while drinking coffee and listening to hard and fast music. Then executed it with a team of super talented artists and composers in a flurry of influences from everything we’ve been watching the last few years. It felt like an animated exorcism of pent up energy.”

The film was produced and directed by Picnic Studio for Agency Adouken and with help from Partizan Studio. Antfood provided the blistering and eclectic soundtrack.

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Credits: 

Client: BREACHBUNNY @breachbunny_official
Managing Director: Maxine Adams
Marketing Director: Felix Schütz
Copywriter: Lukas Fröhlich
Product Manager: Jan Zschernig
Voice Over (DE): Lukas Fröhlich

Agency: ADOUKEN @adouken
Executive Creative Director: Nuno Gomez @snezmeister
Executive Design Director: Pedro Eloi @eloigram

Studio: PICNIC STUDIO @picnic_animation
Creative Director: Liam O’Connor @lamedroid
Executive Producers: Mina Song @mina_picnicstudio, Angela Foster @pictophile Partizan Studio @partizan.studio
Backgrounds: Igor Piwowarczyk @igorpiwowarczyk
Character Design: Luis Cuevas @newt_wd, Robert Faux @robertfauxart
Design & Motion Design: Eric Dias @ericcdias
Storyboards: Liam O’Connor
Animation: Peggy Tataru @crooomps , Ian Chan @eee_in, Kata Szilassy @kata_szilassy, Pierre-Jean LE Moel @pj_pamk, Robert Faux, Eric Dias
Clean up & Colour: Angeline De Silva, Katerina Kremasioti
2D FX: Kensei Thomas @kenseithomas
Voice Over (ENG): Esmonde Cole @king0cole

Soundtrack: ANTFOOD @antfood.music @antfood.br
Music Director: Lou Schmidt @louschmidt, Pedro Botsaris @pbotsaris, Fernando Rojo @ferojo, Thiago Lins @thiagolins
Executive Production: Christiane Rachel @chris_rachel, Renato Castro @rmcastro23
Composers: Lou Schmidt, Fernando Rojo, Lucas Baldin @lucasbaldin, Luccas Maia @lucasthemaia, Luis Bergmann, Vinicius Nunes Producers: Monique Munhoz @MoniqueMunhoz, Pablo Mello @pquess
Sound Engineers: Bruno Broaska, Fabian Jorge @fabianjorgej, Pedro Macedo @_dezcoma