When beauty retailer MECCA handed animator Chris Ullens creative carte blanche to spotlight products for its new campaign, magic ensued. He building a hypnotic, stop-motion love letter to cosmetics, bursting with kaleidoscopic color and graphic precision.By layering multiples of luxe lipsticks, shimmering palettes, and skincare gems into meticulously choreographed sequences, the film transforms everyday products into whimsical, eye-popping sculptures. “Cosmetics are naturally beautiful—they demand playfulness,” says the creator, who fused product close-ups with videos of real customers to craft a tactile, dynamic choreography.Think swirling blushes morphing into blooms, serums dancing in rhythmic splashes—all rendered with a candy-coated palette and obsessive attention to texture. Proof that when art meets commerce (and stop-motion meets makeup), the outcome is pure sensory euphoria.
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When beauty retailer MECCA handed animator Chris Ullens creative carte blanche to spotlight products for its new campaign, magic ensued. He building a hypnotic, stop-motion love letter to cosmetics, bursting with kaleidoscopic color and graphic precision.
By layering multiples of luxe lipsticks, shimmering palettes, and skincare gems into meticulously choreographed sequences, the film transforms everyday products into whimsical, eye-popping sculptures. “Cosmetics are naturally beautiful—they demand playfulness,” says the creator, who fused product close-ups with videos of real customers to craft a tactile, dynamic choreography.
Think swirling blushes morphing into blooms, serums dancing in rhythmic splashes—all rendered with a candy-coated palette and obsessive attention to texture. Proof that when art meets commerce (and stop-motion meets makeup), the outcome is pure sensory euphoria.
Directed, Shot & Animated by Chris Ullens
Sound by AMV