DEUX MILLE – Hugo Escande | Balenciaga – Track

Balenciaga’s Track sneaker isn’t just a shoe. This CGI-driven short film dissects its DNA: cracked concrete floors collide with plush velour, welding sparks dance beside gold-stitched seams, and industrial grime fades into haute couture gloss. It’s a clash of worlds—warehouse grit meets runway sheen—crafted to mirror Balenciaga’s knack for turning contradictions into icons. The Track isn’t designed; it’s unveiled, layer by layer, as both a boot for the apocalypse and a trophy for fashion’s trendsetters. It’s alchemy. The film’s hyper-detailed renders transform harsh textures into luxury—rust becomes patina, rubble morphs into embellishment. Each frame forces a question: Is the Track built for survival or spectacle? Balenciaga’s answer? Why choose? In a world where streetwear is armor and opulence is rebellion, the Track stands as a paradox—raw enough to stomp through chaos, refined enough to own the room. Luxury isn’t fragile. It’s whatever you bulldoze—or bedazzle—into existence.