The launch film for Whisk was brought to life by production agency, Hook, the creative force behind its vibrant, fast-paced energy. Known for their playful and approachable design style, Hook turned a product demo into something more like an open invitation to create.The film moves the way ideas do—quick bursts, colorful swells, unexpected turns—all stitched together with kinetic type, lush gradients, and sound design that clicks right into place.Hook’s signature motion language keeps things friendly and light, while still showing off the power of AI tools like Whisk. It’s not just a how-to—it’s a why-not.
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The launch film for Whisk was brought to life by production agency, Hook, the creative force behind its vibrant, fast-paced energy. Known for their playful and approachable design style, Hook turned a product demo into something more like an open invitation to create.
The film moves the way ideas do—quick bursts, colorful swells, unexpected turns—all stitched together with kinetic type, lush gradients, and sound design that clicks right into place.
Hook’s signature motion language keeps things friendly and light, while still showing off the power of AI tools like Whisk. It’s not just a how-to—it’s a why-not.
Made by Hook