FutureDeluxe | Beats – Powerbeats Pro 2

‘Beats – Powerbeats Pro 2’ took a bold leap with a cutting-edge campaign that fuses Motion Design, CGI, 3D artistry, and a sprinkle of AI magic. A visual symphony that feels alive, vibrant, and pulsating with creativity. Every movement and beat is meticulously designed to reflect the brand’s ethos—bold sound and fearless individuality. You can almost feel the bass rippling through the screen.

Crafted by the creative visionaries at FutureDeluxe, this project is a testament to pushing boundaries in Modern Design. From fluid, high-energy transitions to hyper-realistic textures, it’s a world where CGI and AI blend seamlessly to elevate visual storytelling. Each detail was considered, transforming soundwaves and beats into mesmerizing visuals that move, twist, and breathe life into the campaign.

The magic here lies in the marriage of technology and emotion. Motion Design bursts with personality, with every animation telling a story of rhythm and motion. The subtle but powerful use of AI hints at a future where creativity and innovation collide to build art that’s unexpected and unforgettable. ‘Beats – Powerbeats Pro 2’gave us a glimpse into the future of digital storytelling.

 


Designed, Directed, and Produced by FutureDeluxe
Creative Director: Raj Davsi
Senior Producer: Tiffany Brathwaite
Executive Producer: Maria Hanafy
Art Director: Martin Cusano
Design & Animation: Jake Wyand, Nick Bauer, Dagmar Irrig, Garet Gioia, Ewan Davidson, Yaro Svyatykh
2D Motion Designer: James Spink
Modellers: David Rencsenyi, Alex Whyles
Edit: Matt Cronin
Sound Design: UP&AT’EM
Colour Grade: Harbor
Compositing: Igor Gama
Rotoscoping: Pavel Zakharov
Storyboard Artist: Sylvie Minios


Live Action Production by Swanson Studio
DOP: Tyler Ashlock
Line Production: Wendy Bryant-Giles, Karina Lomelin Ripper, Madison Janke
1st ACs: Jared Rogers, Jesse Tobler
DP/2nd Shooter: Cameron Smith
Assistant Camera: Sam Ortega
DIT: Ben Molyneux
Gaffer: Cameron Briggs
Sports Trainer/Tech: Duray Thirdgill
Set Designer: Josh Soto
Wardrobe Stylists: Kim Miller & Maki Katsumoto
H/MU: Kylie Sallee
Assist HMU: Kendahl Robarts