Get ready to buckle up for a ride into the future of creativity with ‘Puma SpeedCat’s’ latest global campaign, crafted for Austria’s PUMA Dassler GmbH. This isn’t just a commercial—it’s a bold, boundary-pushing fusion of artificial intelligence, Motion Design, and cinematic flair. Imagine a world where technology and artistry collide, creating a visual spectacle that’s as innovative as it is mesmerizing. This campaign doesn’t just sell shoes; it delivers a full-blown sensory experience that dares to challenge the status quo.
Produced as Puma’s flagship campaign in Morocco, this 50-second film is a triumph of hybrid creativity. Built from over 7,000 meticulously captured images and four hours of dynamic footage, the film seamlessly blends creative direction, 3D artistry, and cutting-edge photogrammetry. Techniques like Gaussian splatting and custom AI workflows take center stage, showcasing a revolutionary approach to storytelling that feels both futuristic and deeply human.
At its core, the campaign is a celebration of determination and imagination. It’s a reminder that when creativity meets cutting-edge technology, the results are nothing short of extraordinary. Whether you’re a tech enthusiast, a design nerd, or just someone who loves a good visual feast, this Puma SpeedCat campaign is here to inspire, challenge, and leave you in awe of what’s possible. Strap in—this is creativity redefined.
Concept Development / Creative Direction / Art Direction / Design / Motion Design / Animation / AI generation / Compositing / VFX / Upscaling / Updetailing /Photomanipulation: Jossi Afargan & Grant Franck 3D Scanning / Gaussian Splats / 3D Animation: Jossi Afargan Grading: Grant Franck Vocals: Daniel Mboweni Music Composition: Nicholas Mbowen Sound Design: Nicholas Mboweni, Senkhane Montsitsi, Greg Canning Final Mix: Greg Canning, Nicholas Mboweni
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Get ready to buckle up for a ride into the future of creativity with ‘Puma SpeedCat’s’ latest global campaign, crafted for Austria’s PUMA Dassler GmbH. This isn’t just a commercial—it’s a bold, boundary-pushing fusion of artificial intelligence, Motion Design, and cinematic flair. Imagine a world where technology and artistry collide, creating a visual spectacle that’s as innovative as it is mesmerizing. This campaign doesn’t just sell shoes; it delivers a full-blown sensory experience that dares to challenge the status quo.
Produced as Puma’s flagship campaign in Morocco, this 50-second film is a triumph of hybrid creativity. Built from over 7,000 meticulously captured images and four hours of dynamic footage, the film seamlessly blends creative direction, 3D artistry, and cutting-edge photogrammetry. Techniques like Gaussian splatting and custom AI workflows take center stage, showcasing a revolutionary approach to storytelling that feels both futuristic and deeply human.
Concept Development / Creative Direction / Art Direction / Design / Motion Design / Animation / AI generation / Compositing / VFX / Upscaling / Updetailing /Photomanipulation: Jossi Afargan & Grant Franck
3D Scanning / Gaussian Splats / 3D Animation: Jossi Afargan
Grading: Grant Franck
Vocals: Daniel Mboweni
Music Composition: Nicholas Mbowen
Sound Design: Nicholas Mboweni, Senkhane Montsitsi, Greg Canning
Final Mix: Greg Canning, Nicholas Mboweni