Hornet’s OFFF MX 2024 titles choreograph a tango between human creativity and AI—charged with tension and trust. Directed by Itay Tevel, the sequence opens with AI mirroring human motion, syncing to hand-drawn 2D rhythms like a novice learning steps. As the tempo builds, rigid grids clash with organic shapes, erupting into glitchy chaos. Motion Design mediates, transforming friction into harmony, birthing hybrid “symbiotic” forms—OFFF’s visual heartbeat—where human and machine aesthetics entwine.Behind the scenes, Hornet’s team danced across tools: animators trained AI on custom models, converted 2D art to 3D via Instant Mesh, and refined outputs in Cinema 4D. ChatGPT scripted pixel movements as artists juggled six software platforms, blending analog intuition with AI’s precision. This workflow—a tango of grit and code—proves creativity thrives in partnership, not solo acts. A statement for co-creation, where human-AIR collaboration fuels innovation’s next rhythm.
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Hornet’s OFFF MX 2024 titles choreograph a tango between human creativity and AI—charged with tension and trust. Directed by Itay Tevel, the sequence opens with AI mirroring human motion, syncing to hand-drawn 2D rhythms like a novice learning steps. As the tempo builds, rigid grids clash with organic shapes, erupting into glitchy chaos. Motion Design mediates, transforming friction into harmony, birthing hybrid “symbiotic” forms—OFFF’s visual heartbeat—where human and machine aesthetics entwine.
Behind the scenes, Hornet’s team danced across tools: animators trained AI on custom models, converted 2D art to 3D via Instant Mesh, and refined outputs in Cinema 4D. ChatGPT scripted pixel movements as artists juggled six software platforms, blending analog intuition with AI’s precision. This workflow—a tango of grit and code—proves creativity thrives in partnership, not solo acts. A statement for co-creation, where human-AIR collaboration fuels innovation’s next rhythm.
Production Co.: Hornet
Director: Itay Tevel
Executive Producer: Cathy Kwan
Senior Producer: Justine Webster
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Editor: Minseok Kim
2D Design Lead: Kyuri Kim
3D Design Lead: Anil Rinat
Motion Lead: Thiago Steka
Concept Exploration: Jeroen Krielaars
Storyboard Artist: Josh Edwards
Motion Designes:r Seongjin Yoon, Amalia Lage, Joanne Jian, Kelsey Robinson, Erico Santana
CG Generalist: Dor Sagiv, Daniel Whitaker, Nachei Sanchez
Production Coordinator: Ryann Rezza
Talent Coordinator: Deanna Rivera, Matt Harvey
Managing Partner: Hana Shimizu
Director of Production: Karen Lawler
Head of Creative Development: Kristin Labriola
Head of Production: Dez Stavracos
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Sound Co.: Pelican Sound