Motionographer® ‘INSIDE SAMSUNG’ CAMPAIGN

Animation studio Panic has joined a global creative team to deliver a three-film documentary series on Samsung’s latest AI developments.

Commissioned by Bloomberg Media and produced alongside documentary partner Beam Sea and collaborators Kingdom of Something, the project tells a different kind of AI story, one that explores the people behind the innovation.

Envisioned as a documentary-style series about the passionate teams ‘Inside Samsung’, the challenge was clear: how to capture that imaginative spirit on screen. By layering animation, metaphor, and visual world-building into the interviews, the films turn classic “people at work” storytelling into something more expressive, more immersive, and far more alive.

THREE FILMS, ONE CREATIVE APPROACH

Live action and animation are woven together throughout, with metaphor-driven visuals translating employee insights into expressive, story-led worlds. Working from live-action interviews developed by Bloomberg Media Studio and Beam Sea, Panic co-directed and creatively shaped the animated layer of the campaign, defining where animation enters the narrative and how ideas unfold on screen.

Designed to support Samsung’s employer branding efforts, the campaign positions the brand as innovative and future-focused without relying on traditional formats.