Kaikai Kiki Co. – Takashi Murakami | Superflat First Love (2009) – Remastered
Two decades after their groundbreaking collaboration, Louis Vuitton and Japanese artist Takashi Murakami are set to revive their iconic partnership with a vibrant re-edition collection. Launching on January 1, 2025, this highly anticipated release reintroduces Murakami’s distinct ‘Superflat’ aesthetic to a new generation, seamlessly blending art and luxury fashion in a celebration of creativity and cultural exchange.
In honor of this milestone, Murakami’s short film, ‘Superflat First Love’, originally created to promote the collaboration in 2009, has been remastered. This kaleidoscopic journey into a world of digital artistry and fantasy mirrors the essence of the re-edition collection. The film serves as both a tribute to the original partnership and an invitation for audiences to rediscover the synergy between Murakami’s visionary art and Louis Vuitton’s timeless craftsmanship.
The animation follows a young heroine as she encounters a panda, a playful yet enigmatic mascot that becomes a portal to a fantastical digital universe. Through a chequerboard LED vortex, she ventures into spherical chambers adorned with Murakami’s signature flower and Louis Vuitton monogram patterns. These interconnected spaces challenge the boundaries between reality and hyperreality.
Murakami’s direction transforms ‘Superflat First Love’ into more than an advertisement—it becomes a layered exploration of identity, consumerism, and the surreal. Enhanced by a vibrant soundtrack from Fantastic Plastic Machine, the animation bridges the worlds of high fashion and anime, cementing its place as a cultural milestone. Murakami’s vision elevates the work into an enduring piece of art, offering both entertainment and a nuanced critique of contemporary culture.
Two decades after their groundbreaking collaboration, Louis Vuitton and Japanese artist Takashi Murakami are set to revive their iconic partnership with a vibrant re-edition collection. Launching on January 1, 2025, this highly anticipated release reintroduces Murakami’s distinct ‘Superflat’ aesthetic to a new generation, seamlessly blending art and luxury fashion in a celebration of creativity and cultural exchange.
In honor of this milestone, Murakami’s short film, ‘Superflat First Love’, originally created to promote the collaboration in 2009, has been remastered. This kaleidoscopic journey into a world of digital artistry and fantasy mirrors the essence of the re-edition collection. The film serves as both a tribute to the original partnership and an invitation for audiences to rediscover the synergy between Murakami’s visionary art and Louis Vuitton’s timeless craftsmanship.
The animation follows a young heroine as she encounters a panda, a playful yet enigmatic mascot that becomes a portal to a fantastical digital universe. Through a chequerboard LED vortex, she ventures into spherical chambers adorned with Murakami’s signature flower and Louis Vuitton monogram patterns. These interconnected spaces challenge the boundaries between reality and hyperreality.
Murakami’s direction transforms ‘Superflat First Love’ into more than an advertisement—it becomes a layered exploration of identity, consumerism, and the surreal. Enhanced by a vibrant soundtrack from Fantastic Plastic Machine, the animation bridges the worlds of high fashion and anime, cementing its place as a cultural milestone. Murakami’s vision elevates the work into an enduring piece of art, offering both entertainment and a nuanced critique of contemporary culture.
CREDITS:
Directed by Takashi Murakami
Produced by Kaikai Kiki Co.
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