Framestore – Matthijs van Heijningen | See You in the Morning
This Kellogg’s campaign, ‘See You in the Morning’, leverages cutting-edge VFX and CGI to revitalize their brand image. Central to this is the reimagining of Cornelius the Cockerel as a dynamic 3D character. Directed by Matthijs van Heijningen and animated by Framestore, renowned for their work on visually stunning films, Cornelius is brought to life with unparalleled detail and personality.
This departure from traditional 2D representations allows for a more engaging and immersive experience, connecting with audiences on a deeper level.
The campaign film, a visually captivating blend of live-action and CGI, seamlessly integrates Cornelius into everyday morning routines. The use of Jurassic 5’s “Jayou” provides a unique and memorable sonic backdrop, further enhancing the visual spectacle.
The film showcases the power of CGI to blend seamlessly with real-world environments, creating a believable and captivating narrative. Cornelius’s movements are fluid and lifelike, thanks to advanced motion capture and animation techniques, resulting in a character that feels both familiar and refreshingly new.
Client: Kellogg’s Advertising Agency: Leo Burnett CCO: Mark Elwood Creative Director: Marcus Aitman Senior Creative: Joe Miller Design Lead: Miriam Menendez Motion Design Lead: Carmen Perez Jimenez Designer: Karolina Alvekrans Planning Partner: Amelia Redding Senior Account Director: Tegwen Tucker Account Manager: Bryan Osango Account Executive: Sonia Kodasse Project Director: Laura Wilkin Agency Producers: Sam Smith, Lou Pegg
– Production Company: MJZ Director: Matthijs van Heijningen Producer: Donald Taylor Production Manager: Spike Elwood VFX: Framestore Executive Creative Director: William Bartlett 2D Supervisor: Jonni Isaacs CG Supervisor: Joel Savage Animation Supervisor: Rocky Vanoost Executive Producer: Alexia Paterson Line Producer: Robyn Borrageiro Production Coordinator: Rachel Knight Production Assistant: Jamie Scott Flame Artist: Aadel Matoorianpour Head of Editorial: Humberto Reynaga VFX Editor: Andrew Fineberg VFX Shoot Supervisors: Enrik Pavdeja, Joel Savage Concept Artist: Sam Rowan Asset Generalist: Bruno Reis Coimbra Asset Generalist: Billy Butler Head of Groom: Gabriela Ruch Salmero Groom TD: Clara Simoné Rigging TD: Nathan Clark Asset Team: Khaled Sabry, Florian Rigollet Animation Team: Adam Bailey, Alfonso Sicilia, Benjamin Lane, Bharat Gour, Camille Garlaschi, Ed Sherwood, Christopher Hutchinson Creature FX TDS: Jack Hubbard, Saabir Pinkney, Steve Page Lighting Team: Joel Savage, Johannes Sambs, Martin Blunden, Michael Lyle, Robert Connor FX Artist: Ehsan Parizi Compositors: Amelia Braekke-Carroll. Benjamin Lilley, Jonni Isaacs, Pedram Aghakhani, Sian Drury, Matthew Thomas Senior Digital Matte Painter: Harry Wormald Layout Team: Gowri Shankar Gopinathan, Anna Ventre, Oliver Cordwell
– Colour: Company 3 Colourist; Jean-Clément Soret Supporting Colourist: Matthieu Toullet Executive Producer: Ellora Soret Edit House: WhiteHouse Editor: Russel Icke Edit Assistant: Thomas Sheriff Sound: Steve Perski at Harbor
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This Kellogg’s campaign, ‘See You in the Morning’, leverages cutting-edge VFX and CGI to revitalize their brand image. Central to this is the reimagining of Cornelius the Cockerel as a dynamic 3D character. Directed by Matthijs van Heijningen and animated by Framestore, renowned for their work on visually stunning films, Cornelius is brought to life with unparalleled detail and personality.
This departure from traditional 2D representations allows for a more engaging and immersive experience, connecting with audiences on a deeper level.
The campaign film, a visually captivating blend of live-action and CGI, seamlessly integrates Cornelius into everyday morning routines. The use of Jurassic 5’s “Jayou” provides a unique and memorable sonic backdrop, further enhancing the visual spectacle.
The film showcases the power of CGI to blend seamlessly with real-world environments, creating a believable and captivating narrative. Cornelius’s movements are fluid and lifelike, thanks to advanced motion capture and animation techniques, resulting in a character that feels both familiar and refreshingly new.
Client: Kellogg’s
Advertising Agency: Leo Burnett
CCO: Mark Elwood
Creative Director: Marcus Aitman
Senior Creative: Joe Miller
Design Lead: Miriam Menendez
Motion Design Lead: Carmen Perez Jimenez
Designer: Karolina Alvekrans
Planning Partner: Amelia Redding
Senior Account Director: Tegwen Tucker
Account Manager: Bryan Osango
Account Executive: Sonia Kodasse
Project Director: Laura Wilkin
Agency Producers: Sam Smith, Lou Pegg
–
Production Company: MJZ
Director: Matthijs van Heijningen
Producer: Donald Taylor
Production Manager: Spike Elwood
VFX: Framestore
Executive Creative Director: William Bartlett
2D Supervisor: Jonni Isaacs
CG Supervisor: Joel Savage
Animation Supervisor: Rocky Vanoost
Executive Producer: Alexia Paterson
Line Producer: Robyn Borrageiro
Production Coordinator: Rachel Knight
Production Assistant: Jamie Scott
Flame Artist: Aadel Matoorianpour
Head of Editorial: Humberto Reynaga
VFX Editor: Andrew Fineberg
VFX Shoot Supervisors: Enrik Pavdeja, Joel Savage
Concept Artist: Sam Rowan
Asset Generalist: Bruno Reis Coimbra
Asset Generalist: Billy Butler
Head of Groom: Gabriela Ruch Salmero
Groom TD: Clara Simoné
Rigging TD: Nathan Clark
Asset Team: Khaled Sabry, Florian Rigollet
Animation Team: Adam Bailey, Alfonso Sicilia, Benjamin Lane, Bharat Gour, Camille Garlaschi, Ed Sherwood, Christopher Hutchinson
Creature FX TDS: Jack Hubbard, Saabir Pinkney, Steve Page
Lighting Team: Joel Savage, Johannes Sambs, Martin Blunden, Michael Lyle, Robert Connor
FX Artist: Ehsan Parizi
Compositors: Amelia Braekke-Carroll. Benjamin Lilley, Jonni Isaacs, Pedram Aghakhani, Sian Drury, Matthew Thomas
Senior Digital Matte Painter: Harry Wormald
Layout Team: Gowri Shankar Gopinathan, Anna Ventre, Oliver Cordwell
–
Colour: Company 3
Colourist; Jean-Clément Soret
Supporting Colourist: Matthieu Toullet
Executive Producer: Ellora Soret
Edit House: WhiteHouse
Editor: Russel Icke
Edit Assistant: Thomas Sheriff
Sound: Steve Perski at Harbor