Kenichi Yoshida | PlayStation® x YOASOBI – 'Players' 30th Anniversary

Players fuses retro nostalgia with avant-garde Motion Design under animator Kenichi Yoshida. PlayStation’s symbols (△〇×□) inspire characters Maru, Peke, and Ki3, bridging past and future. A retro game shop setting contrasts CRTs with neon-lit game worlds, evoking memories while symbolizing PlayStation’s evolution.A memory card sparks a surreal shift—a train model morphs into a “flying centipede,” hurtling through vibrant game landscapes. Yoshida’s dynamic camera work, Gaussian Splat textures, and LiDAR overlays sync perfectly with YOASOBI’s Players, blending precision with playful chaos.The “Play Has No Limits” railway embodies Motion Design’s power to unify music, gaming, and narrative. Memory cards symbolize creativity and nostalgia, while 2D textures and 3D Unreal Engine elements make this ad a cultural artifact beyond mere promotion. Players it’s a cultural capsule, fusing art, tech, and emotion to celebrate gaming’s timeless impact.