Kinisi | Fritz-Kola Founder’s Story *Handpicked*

Silverdoor approached us with an exciting challenge: to craft a whimsical, hand-crafted animation that captures the essence of fritz-kola’s incredible journey from a humble startup to one of Europe’s biggest cola brands. With their distinctive black-and-white color palette as the foundation, the project called for a playful yet edgy visual style to reflect fritz’s underground, outsider spirit and unique brand identity.

To bring this story to life, we leaned into fritz-kola’s signature aesthetic, utilizing halftone textures and bold monochrome illustrations. Every frame was meticulously designed to exude character and charm, blending hand-drawn elements with fluid, dynamic animation. This approach not only stayed true to fritz’s rebellious roots but also infused the narrative with an engaging, human touch that resonates with their audience.

The result was an animation that perfectly encapsulated fritz-kola’s distinctive personality and journey. By pairing their iconic style with lively, characterful storytelling, we created a visual experience that captured both their authenticity and their growth. The client was thrilled with the final piece, and we’re proud to have contributed to sharing fritz-kola’s inspiring story with the world.

 


Produced & Directed by Kinisi
Motion & Sound Design: Dan Lofthouse
Illustration: Lida Mavridi