Liga MX Femenil | ViX | Creative Mammals


From the creator:

TelevisaUnivision’s streaming service ViX, the official digital destination of Liga MX Femenil, came to Creative Mammals to create an energetic and inspiring animated promo showcasing some of the best fútbol players in Mexico. Our aim with this promo was to create a visual concept around the glory of fútbol. Starting with a muted color palette, interaction with the fútbol unleashes vibrant colors, reveals club details on the players’ jerseys, and awakens the warrior from within.