From the creator:
We teamed up with the talented crew at LOLA MullenLowe to reimagine what Magnum’s iconic product shots could be. From the classic 'pour' to the mouth watering 'crack', we exploded, twisted, melted and dripped pure chocolate bliss all over the screen.
The 'Remix' product line demonstrates the multiple ways flavours can combine, experimenting with fresh and modern takes on ingredient combinations.
Magnum 'Dore' evokes a sense of indulgent decadence, and the ever iconic 'Classic' range is pushed to its textural limits.
Concept, Design & Direction:
Phil Bolland @Factory