Mário Domingos | RTÉ Kids – Visual Identity

Commissioned by RTÉ, Ireland’s public broadcaster, to reimagine RTÉ Kids’ visual identity, director and art & motion designer Mario Domingos orchestrates a symphony of color and motion. His idents pulse with kinetic joy: emerald landscapes dissolve into kaleidoscopic critters; typography cartwheels across screens in candy-bright hues. Each frame, a playground of hyper-saturated whimsy, bridges Ireland’s mythic charm with RTÉ’s mission to educate through delight.

Here, art direction becomes storytelling—playful, precise, and teeming with the infectious energy of childhood itself.

 


Direction, Art Direction & Motion Design: Mário Domingos

Client: RTÉ (Raidió Teilifís Éireann)
Executive Creative Direction: John Kilkenny
Producer & Campaign Manager: Joanne Cunningham
Promo Producer: James McGowan

Sound Design: ECHOLAB™ | Gavin Little