Mom, How Fresh I Am – Mamma, Come Sono Fresh | Gabriele Calvi

Gabriele Calvi

Imagine a world bursting with lively colors, charming characters, and an infectious beat that sets your feet in motion. This is the captivating realm of motion design, where creativity and animation converge to craft distinctive and memorable visual tales.

A catchy melody and a troupe of vivid characters lead us on a carefree adventure. From teeth dancing with glee to characters exuding charisma, each frame radiates energy and enjoyment. The dancing teeth steal the spotlight, gracefully reminding us to stay fresh – a clever twist blending literal and metaphorical freshness. This motion design not only captivates visually but cleverly conveys a simple message: always remember to brush your teeth!

The vibrant color palette enhances the animated world’s allure, creating an aesthetic that sparks joy and positivity. Every detail, from character design to animated backdrops, contributes to the motion design’s unique charm.

Music is more than a backdrop; it’s a vital companion. The contagious melody becomes the perfect soundtrack, elevating the journey to a new level where music and movement breathe life into creativity.

In essence, this animated escapade illustrates that motion design is an art form and a captivating storytelling medium. With charming characters, vivid colors, and the friendly dental reminder, this music video exemplifies how motion design can be both engaging and entertaining.

So, for your next dose of energy and positivity, dive into the world of motion design – where creativity thrives, and each frame unfolds as a moving masterpiece. Brace yourself for a journey brimming with fun and freshness!


Credits:

Client: Silvercare
Direction, design & animation: Gabriele Calvi
Music: Mastermaind + Barf
Production company: Reframe Studio
Agency: Giulia Mandalà Consultancy

From the creator:

A super catchy tune and a bunch of colorful characters take us
on a carefree journey in this fun and playful music video.

Remember to brush your teeth if you want to always be FRESH!

Client: Silvercare
Direction, design & animation: Gabriele Calvi
Music: Mastermaind + Barf
Production company: Reframe Studio
Agency: Giulia Mandalà Consultancy



LYRICS:

Look mom, look mom
look how fresh I am
with my new toothbrush by Silvercare
Look at me, I brush as fast as Flash
And for these bacteria, there's no dash

Verse 1

Look mom, how fresh I am
with my new toothbrush by Silvercare
I brush and I brush, hey
I sweep away the bacteria, hooray!
Feel that flow, feel that sound
This toothpaste is good and tasty all around
It even has calcium, let's cheer with a bound
(and cavities?)
Give them a kick, nowhere to be found!
Mom, how soft the bristles feel
I shine my crowns, a royal deal
But judge me not by my attire
Judge me only by my fire!

Chorus

Look mom, look mom
look how fresh I am
With my new toothbrush by Silvercare
Look at me, I brush as fast as Flash
And for these bacteria, there's no dash

Bridge

If the morning holds gold in its embrace
in my mouth, silver takes its place
So I battle bacteria,
meanwhile I flex (flex flex flex)
My teeth are so white, it's true,
that I practically flash at you
Yours are yellow I suspect,
‘cause you don’t clean them out of neglect

Verse 2

And when you walk by, you hear complaints,
while with me, it's minty scents,
Your breath is so bad,
it gives me nightmares in bed
He who has bread lacks teeth, they say,
he who has teeth lacks bread, anyway,
you have bread stuck between your teeth, my friend,
so clean them up, and let that be the end!
It takes just two minutes, that's all,
and you'll find it's quite a ball,
if you want to sum it up in one word,
it's tooth...some! (Ah ah!)

Chorus

Look mom, look mom
look how fresh I am
With my new toothbrush by Silvercare
Look at me, I brush as fast as Flash
And for these bacteria, there's no dash