With a global following that spans generations, Nike and LEGO stand as titans in their respective realms. When Nike Kids Global approached us to create the hero announcement for their groundbreaking partnership, the brief was clear: an iconic animation that merges the worlds of Sport and Play into an unforgettable composition and sound experience.
The result is a colorful, kinetic world where the spirit of Nike and the whimsy of LEGO collide in surprising ways. The iconic 15-second film is brought to life with bespoke music and sound design, drawing from a library of LEGO brick clicks and the sounds of movement, sport, and play, we created an iconic music piece that scores the dynamic of the partnership.
The animation was created for a broad rollout across digital platforms, with its reach further extended through large-scale, out-of-home campaigns worldwide, including Los Angeles, New York and Shanghai. The launch centerpiece, the LA Circa Billboard in Los Angeles, where the animation stretches across a curved 3D screen, delivers a visual experience that transforms the cityscape and redefines public engagement with digital art.
Credits:
Client: Nike and Lego Production: COLORS AND THE KIDS Creative Directors: Maik Bluhm, Sebastian Gerbert, Elisabeth Schulze, Shannon Ross-Williams, Peggy Wong Art Director: Rafael Dante 3D Director: Ronny Schmidt Producer: Natalia Acevedo Ferreira, Bibi shiKelly, Haley Thomas 3D Designer: Jonas Kamm, Daria Togunova, Julia Sukop, Ali Sahba, Julius Steinhauser 3D Animation: Florian Panzer, Dominik Grejc, David Weidemann R&D: David Weidemann Sound Design and Original Music by Ines Graf
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With a global following that spans generations, Nike and LEGO stand as titans in their respective realms. When Nike Kids Global approached us to create the hero announcement for their groundbreaking partnership, the brief was clear: an iconic animation that merges the worlds of Sport and Play into an unforgettable composition and sound experience.
The result is a colorful, kinetic world where the spirit of Nike and the whimsy of LEGO collide in surprising ways. The iconic 15-second film is brought to life with bespoke music and sound design, drawing from a library of LEGO brick clicks and the sounds of movement, sport, and play, we created an iconic music piece that scores the dynamic of the partnership.
The animation was created for a broad rollout across digital platforms, with its reach further extended through large-scale, out-of-home campaigns worldwide, including Los Angeles, New York and Shanghai. The launch centerpiece, the LA Circa Billboard in Los Angeles, where the animation stretches across a curved 3D screen, delivers a visual experience that transforms the cityscape and redefines public engagement with digital art.
Credits:
Client: Nike and Lego
Production: COLORS AND THE KIDS
Creative Directors: Maik Bluhm, Sebastian Gerbert, Elisabeth Schulze, Shannon Ross-Williams, Peggy Wong
Art Director: Rafael Dante
3D Director: Ronny Schmidt
Producer: Natalia Acevedo Ferreira, Bibi shiKelly, Haley Thomas
3D Designer: Jonas Kamm, Daria Togunova, Julia Sukop, Ali Sahba, Julius Steinhauser
3D Animation: Florian Panzer, Dominik Grejc, David Weidemann
R&D: David Weidemann
Sound Design and Original Music by Ines Graf
Social Media:
Web Site: catk.de
Instagram: @colorsandthekids, @ines.graf