Odd Bleat | Stavros Niarchos Foundation Cultural Center – ‘Glowing Xmas Souls’
The Stavros Niarchos Foundation Cultural Center (SNFCC) is a multifaceted cultural hub hosting a wide array of cultural, educational, sports, environmental, and entertainment events and activities.Christmas holds a special significance at the SNFCC, as it hosts numerous free events and welcomes thousands of visitors daily.
For the 8th time in a row, we created this year’s campaign with a central theme focused on Glowing Christmas Souls, inspired by the magical glow of festive lights. These enchanting characters were designed to radiate warmth and joy, embodying the spirit of Christmas. The campaign showcased these glowing souls across various media, inviting visitors to immerse themselves in the festive magic at SNFCC. This year, along with the SNFCC team, we wanted to focus our attention on the SNFCC Park and the lighting installations presented during the festive season.
Our goal was to encourage people to visit the lighting installations and experience their magic. We aimed for our campaign to emit light and a glowing feeling. We developed characters in an ambient form, introducing themselves as glowing Xmas Souls, bringing festive joy to the cultural center.
As always, we started sketching the characters to give them form and create the universe they would live in. We wanted it to be magical, glowing, and cute, giving out a Christmas feeling. We started designing the characters and styleframes that we would use for the animated episodes, as well as for the entire static digital and physical campaign. We designed everything in Illustrator, and to achieve the glowing look and feel, we played with blurs and gradients while keeping everything in vector format. This approach made it easier for the graphic designers to use them as materials for various applications.
In the animation phase, the challenge this year was the compositing of the scenes to achieve the glowing, blurry, and dreamy look for the videos.
CREDITS:
Client: Stavros Niarchos Foundation Cultural Center
Created by: Odd Bleat
–
Creative Direction & Art Direction: Yannis Zoumakis, Manos Gerogiannis
Illustrations: Yannis Zoumakis
Animation: Manos Gerogiannis, Spyros Loran, Nektarios Karanikas
Production: Marianna Papachristodoulou
Music: Kham Meslien
Sound Design, Mixing and Mastering : MD Recording Studios, Nikos Michalodimitrakis
Graphic Design: Bend
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The Stavros Niarchos Foundation Cultural Center (SNFCC) is a multifaceted cultural hub hosting a wide array of cultural, educational, sports, environmental, and entertainment events and activities.Christmas holds a special significance at the SNFCC, as it hosts numerous free events and welcomes thousands of visitors daily.
For the 8th time in a row, we created this year’s campaign with a central theme focused on Glowing Christmas Souls, inspired by the magical glow of festive lights. These enchanting characters were designed to radiate warmth and joy, embodying the spirit of Christmas. The campaign showcased these glowing souls across various media, inviting visitors to immerse themselves in the festive magic at SNFCC. This year, along with the SNFCC team, we wanted to focus our attention on the SNFCC Park and the lighting installations presented during the festive season.
Our goal was to encourage people to visit the lighting installations and experience their magic. We aimed for our campaign to emit light and a glowing feeling. We developed characters in an ambient form, introducing themselves as glowing Xmas Souls, bringing festive joy to the cultural center.
As always, we started sketching the characters to give them form and create the universe they would live in. We wanted it to be magical, glowing, and cute, giving out a Christmas feeling. We started designing the characters and styleframes that we would use for the animated episodes, as well as for the entire static digital and physical campaign. We designed everything in Illustrator, and to achieve the glowing look and feel, we played with blurs and gradients while keeping everything in vector format. This approach made it easier for the graphic designers to use them as materials for various applications.
In the animation phase, the challenge this year was the compositing of the scenes to achieve the glowing, blurry, and dreamy look for the videos.
CREDITS:
Client: Stavros Niarchos Foundation Cultural Center
Created by: Odd Bleat
–
Creative Direction & Art Direction: Yannis Zoumakis, Manos Gerogiannis
Illustrations: Yannis Zoumakis
Animation: Manos Gerogiannis, Spyros Loran, Nektarios Karanikas
Production: Marianna Papachristodoulou
Music: Kham Meslien
Sound Design, Mixing and Mastering : MD Recording Studios, Nikos Michalodimitrakis
Graphic Design: Bend