When Mercedes-Benz Vans needed a film to showcase the Vision V—a concept electric van blending lounge-like interiors with sharp, futuristic lines—they turned to Parasol Island. The Berlin studio avoided flash. Instead, they built a CG world of muted tones and soft light, letting the van’s design speak: clean lines, glowing chrome accents, seats that curve like modernist furniture. Scenes unfold slowly, emphasizing space over speed. A door opens to reveal a cabin bathed in dawn-like warmth; a camera lingers on a steering wheel’s matte finish. Parasol Island’s approach mirrors Mercedes’ ethos—innovation without noise. The result feels less like a car ad and more like a meditation on where luxury goes next: calm, considered, and unafraid to let details matter most.
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When Mercedes-Benz Vans needed a film to showcase the Vision V—a concept electric van blending lounge-like interiors with sharp, futuristic lines—they turned to Parasol Island.
The Berlin studio avoided flash. Instead, they built a CG world of muted tones and soft light, letting the van’s design speak: clean lines, glowing chrome accents, seats that curve like modernist furniture. 
Scenes unfold slowly, emphasizing space over speed. A door opens to reveal a cabin bathed in dawn-like warmth; a camera lingers on a steering wheel’s matte finish. Parasol Island’s approach mirrors Mercedes’ ethos—innovation without noise. 
The result feels less like a car ad and more like a meditation on where luxury goes next: calm, considered, and unafraid to let details matter most.
Animated by Parasol Island