Developed in collaboration with Ubisoft’s R6 Global Team, this project promotes the Challenger Series 2026, the main entry point for emerging talent within the Rainbow Six Siege competitive ecosystem.
The piece visually frames the competitive journey as a game of decisions, inspired by board-game mechanics where each choice shapes the path toward professional play. Through a mix of digital collage and mixed-media animation, the project translates strategy, progression, and competitive spirit into a clear and engaging visual language.
The result is an intuitive narrative that highlights the structure, opportunities, and significance of the Challenger Series within the global esports scene.
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Developed in collaboration with Ubisoft’s R6 Global Team, this project promotes the Challenger Series 2026, the main entry point for emerging talent within the Rainbow Six Siege competitive ecosystem.
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Credits:
Client: Ubisoft / R6 Global Team
Creative Director Brazil: Lucas Reis
Design: Hale Mello
Animation: Gerson Germano
Instagram: @ger.work @hale.mello