RadicalMedia® – Freddie Leyden | Odd Shaped Ball

Honda’s latest rugby-themed spot doesn’t just celebrate tackles and tries—it fully leverages postproduction. Teaming up with Odd Shaped Balls, the brand channels rugby’s chaos into a slick, high-impact visual rhythm.Dizzying ball spins defy gravity. Transitions are seamless. CGI blurs the line between raw sport and refined design. Scuffed rugby balls twist into sleek metaphors for Honda’s precision engineering, all within visuals that don’t miss a beat.The postproduction truly shines, fusing field grit with a polished finish. Every cut, every morph, every frame is a bold statement. For 3D artists and edit junkies, it’s a turbocharged showcase. Honda is still running at full speed—blending story, sport, and style without dropping the ball.

 


Production Co.: RadicalMedia®
Directed by Freddie Leyden


EP: Sam Holmes
Producer: Harri Kamalanathan
Producer: Jens Nielsen
Production Coordinator: Yann Selakovitch
Production Assistant: Alexandra Burns
Director of Photography: David Bird
1st AC/Focus Puller: Dan Henderson
1st Assistant Director: Tedz Leonard
Runner: Will Benson
Runner: Lewis Ryan Walsh
Gaffer: James Duffy
Spark: Mattie Vant
Spark: David Moga
Production Sound Mixer: Joel Neal
Stills Assistant: Christopher Turner


Sound Designer: Matthew Wilcock
Audio Post House: Zelig Sound
Audio Producer: Breda Canning


Production Designer: James Soldan
Art Assistant: Jimmy Van Twest
Art Assistant: Isbella Sweaney
Construction: Cloud and Horse
Construction: Jeremy Radford
Construction: Tom Ranicar
Construction: Ben Lund
Construction: Tom Moore
Construction: Sam Heady
Phantom Unit: Love High Speed


Editor: Freddie Leyden
VFX: Theo Tagholm
Colourist: Alex Gregory
Colour Producer: Sarah Banks
Colour House: Harbour


Special thanks to Matthew Lancod, Robert Amstell, Dan Rutherford