Motionographer® Ray-Ban Meta Smart Glasses

The Ray-Ban Meta Glasses are a unique fusion of cutting-edge technology and iconic fashion design. With a wide range of advanced features and a striking aesthetic, they offer strong potential for visual storytelling. At the core of the product are built-in speakers, cameras, and seamless wireless connectivity – key elements that define the user experience. However, the most groundbreaking feature is Meta AI, which became the foundation of the visual narrative. The main concept of the commercial was to portray the “birth” of the Ray-Ban Meta Glasses inside an AI laboratory.

The commercial is structured in two chapters: Preparation and Reveal.

The story begins with the assembly and activation of the stand: calibration of the moving platform, software initialization, cable connections, and the final step – lowering the hood. The stand was carefully designed in accordance with Ray-Ban’s visual identity. Cables, tubes, and mechanical holders incorporate brand colors and refined industrial aesthetics. The softshell hood features a Ray-Ban logo that appears in white as the hood inflates.

In the second chapter, we follow the build-up process of the Ray-Ban Meta Glasses. Data flows through translucent cables and transforms into dynamic particles. Beneath the signature Ray-Ban hood, these particles converge and assemble into the final product. The glasses have three main built-in features: cameras, speakers, and wireless data transfer. Each feature required a distinct visual language.

Sound design played a major role in the project. Gismo.tv had the honor of collaborating with the talented sound designer Oscar Mosterd. The main challenge was creating a harmonious balance between cold, electronic textures and warm, vibrant Ray-Ban character. Oscar achieved this by combining minimal electronic music with bass guitar chords. In addition to the main soundtrack, he developed detailed practical sound effects for each scene, emphasizing mechanics, and key moments of transformation.