RedStrings – Annie Cho | Loewe – Super Lucky Day Campaign

Where anime’s kinetic poetry meets haute couture’s meticulous craft, this collaboration with Annie Cho, Leon Studios, and MACreative unfolds as a Technicolor reverie.

Cho’s signature style—whimsical, surreal, drenched in pastel dreamscapes—animates Loewe’s Spring/Summer 2025 Japan-exclusive charms, where Daisy blossoms flirt with amphibious frolickers.Leonstudio’s CGI wallets gleam with hyperreal finesse, bending reality like a Miyazaki daydream.Here, fashion alchemy thrives: a wink of absurdity, a stroke of genius, and frames that pulse with life.

スバラシー！

Client: Loewe
Agency: MACreative
Director: Annie Cho

Production Co.: RedStrings Productions
Executive Producer: Liza Uys
Senior Producer: Magda Roets
Production Coordinator: Alex Rymill
Creative Director: Stanley Segal
Co-Director: Liza Uys

2D Backgrounds: Annie Cho, Jani Uys
3D Model & Previz: Aaron Bester, Anru Brown
2D Animation: Simon Kotze, Alichea Coetzee, Jani Uys, Kyla Roux, Francios Schonken
Compositing: Anru Brown, Simon Kotze
Editing & Grading: Anru Brown
CGI Hyperreal Wallets by Leon Studios