Motionographer® Re:framing Mentorship: Versus for The Pulse of Perseverance Project (P3)

SixDegrees.org and Advertising Week’s ‘Purpose, Produced’ initiative unveils its second campaign: a vibrant partnership between creative studio VERSUS and nonprofit career accelerator The Pulse of Perseverance Project (P3). The dynamic 360-degree campaign, Re:framing Mentorship, pivots on an inspiring brand film that invites audiences to rethink mentorship, spotlighting P3 as a driving force poised to open the doors of opportunity for a new generation.

‘Purpose, Produced’ is a six-part initiative matching ambitious nonprofits with top creative studios to magnify their missions through strategic storytelling. SixDegrees.org, the organization behind the initiative in partnership with Advertising Week, shared a first look at the campaigns during a fireside chat with its founder, actor and philanthropist Kevin Bacon, and executive director Stacy Huston at Advertising Week earlier this month.

Re:framing Mentorship is the second of the campaigns to be released. Daring to challenge the legacy of exclusion, it positions P3’s innovative mobile app as a game-changer, placing transformative mentorship opportunities right in the palms of students who need them most. Rather than presenting mentorship as a privilege, this work recasts professional networks as an accessible paradigm shift: one that empowers youth to dream audaciously and blaze their own trails.

Driven by a spirit of creativity and disruption, the VERSUS team brought the campaign’s vision to life through a rich portfolio of assets: an electrifying 60-second anthem and manifesto hybrid hero video, targeted B2B and B2C content galvanizing action, and sleek 30- and 15-second cutdowns for maximum impact across all digital and broadcast platforms.