Audi is preparing for its most ambitious challenge yet, to compete in Formula 1 2026, with a new series of films joining the race for Audi’s official sponsorship of Formula 1 on Sky Sports.
Audi’s engineering is reimagined in the iconic rings, a world where you can see all the sophisticated materials and mechanisms carefully interacting with composition, light, and animation.
The films by FutureDeluxe transform carbon-fibre waves, polished ceramic and the mechanisms of engineering, connecting the worlds of Formula 1 and Audi RS performance models. Fusing cinematic visuals with rich sounds connects each shot to bring a cohesive and dynamic film, offering a sensorial experience to viewers.
The dedicated experimental phase enabled FutureDeluxe to explore and test various visual approaches to determine the most effective way to represent the rings. They approached the rings like a sculpture, sourcing the best angles inside the rings without distorting their shape and painting the elegance and intricate design of Audi.
The idents are premiering on Sky Sports F1 for the 2025/26 season, offering Formula 1 fans a glimpse into Audi’s design philosophy.
Designed, Directed and Produced by: FutureDeluxe Executive Creative Director: Raj Davsi Creative Director: Yas Vicente Executive Producer: Andy Hopkinson, George Turner Production Director: Helen Randall Producer: Gustavo Ferolla Design & Animation: Ziyad Abahussin, Damien Patie-Pelicaut, Sebastian Baptista, Ismael Jimenez, Liam Henderson Resource Coordinator: Laura Palladini Sound Design: Strings and Tins Agency: BBH London
Email
LinkedIn
X
Threads
WhatsApp
Telegram
More
Audi is preparing for its most ambitious challenge yet, to compete in Formula 1 2026, with a new series of films joining the race for Audi’s official sponsorship of Formula 1 on Sky Sports.
Audi’s engineering is reimagined in the iconic rings, a world where you can see all the sophisticated materials and mechanisms carefully interacting with composition, light, and animation.
The films by FutureDeluxe transform carbon-fibre waves, polished ceramic and the mechanisms of engineering, connecting the worlds of Formula 1 and Audi RS performance models. Fusing cinematic visuals with rich sounds connects each shot to bring a cohesive and dynamic film, offering a sensorial experience to viewers.
The dedicated experimental phase enabled FutureDeluxe to explore and test various visual approaches to determine the most effective way to represent the rings. They approached the rings like a sculpture, sourcing the best angles inside the rings without distorting their shape and painting the elegance and intricate design of Audi.
The idents are premiering on Sky Sports F1 for the 2025/26 season, offering Formula 1 fans a glimpse into Audi’s design philosophy.
_______________________________________________________________________________
Credits:
Designed, Directed and Produced by: FutureDeluxe
Executive Creative Director: Raj Davsi
Creative Director: Yas Vicente
Executive Producer: Andy Hopkinson, George Turner
Production Director: Helen Randall
Producer: Gustavo Ferolla
Design & Animation: Ziyad Abahussin, Damien Patie-Pelicaut, Sebastian Baptista, Ismael Jimenez, Liam Henderson
Resource Coordinator: Laura Palladini
Sound Design: Strings and Tins
Agency: BBH London