From the creator:
We created a series of visceral, fluid and figurative animated films to portray the imperfect path towards quitting smoking, for good.
Artfully bringing to life three authentic, first hand accounts of quitting smoking, the supporting visuals capture the emotional journey of each individual, creating three distinct design languages.
This is Steven's story.
CREDITS
A Nexus Studios Production.
Concept & Pre-production by KAPWA.
Animation by Mighty Nice
Agency: Duncan Channon
ECD: Anne Elisco-Lemme
Senior Art Director: J. Moe
Copywriter: John Evans
Senior Broadcast Producer: Keenan Hemje
Associate Producer: Emily Sarale
Director: Robertino Zambrano
Head of Production (Mighty Nice): Tina Braham
Executive Producer (Nexus): Juliet Tierney
Producer (Mighty Nice): Diana Angelius
Producer (Nexus): Fernanda Garcia Lopez
Head of Studio: Jeremy Howdin
Editor: Simon Adams
Print & masters: Darrin Hanley
Sound: Bamm Bamm Wolfgang
Pre-Production by KAPWA
Simon Adams - Editor
Robertino Zambrano - Design (Steven, Ryan)
Lester Chan - Storyboarding and Animatics (Steven, George, Ryan), Key Animator (Steven)
Jeremy Carlen - Design & Storyboarding (George)
Elsa Secco - Design (Steven)
Karen Pan - Designer (Pitch)
Tegan Plahn - Production Assistant
Animation Crew: STEVEN
Lead animator: Brian Neong San
Animator: Max Wanniaratchy
Animation Crew: GEORGE
Lead animator: Michael Shiao Chen
2d animators: Lester Chan, Leanne Lee
3d animator: Duncan MacLaren
3d artist: Trent Rogan
Compositor: Fiona Lu
Animation Crew: RYAN
Lead animator & compositor: Brian Neong San
Animators: Michael Shiao Chen, Lester Chan
3d artist: Charles Ewart
Music and Sound by Bamm Bamm Wolfgang
Music Composed and Produced by Adam Alexander
Musicians:
Andy Horvath - Drums and Percussion for Steven
Marc Malouf - Electric Guitars for George
Jake Meadows - Harp for Ryan
Sound Design by Adam Alexander
Recorded at Bamm Bamm Wolfgang, Sydney, Australia
Mixed by Andy Wright at Soundfirm, Sydney, Australia