Brutal | Apple | Scholar


Winner of The Motion Awards 2022 for open format » music video


Being big fans ourselves, we were elated to be brought into this original and challenging project for Apple and Olivia Rodrigo’s collaboration #MadeoniPad! Our team was uniquely equipped to hone a brand-new workflow using exclusively iPad technology, namely Procreate, to design and animate nearly every asset.

Working alongside our talented compositing team, who utilized Nuke for markerless facial mapping, we cel-animated, hand-drew, and pre-projected each face mask using Procreate’s Face Paint technology.

With such an out-of-the-box workflow, this project and its development were truly bespoke to our teams’ hard-earned talents and problem-solving skills.


Design & Animation: Scholar

Creative Director: Will Johnson
Art Director: Danni Fisher-Shin
Managing Director / Executive Producer: Anne Skopas
Executive Producer: Antonio Hardy
Head of Production: Nicole Smarsh
Producer: Sarah S Laborde
Designers: Madison Ellis, Madison Kelly, Danni Fisher Shin, Anna Vallario, Maggie Chiang
2D Animators: Madison Kelly, Oliver Wee
Cel Animator: Madison Ellis, Madison Kelly, Griffin Giersch, Nicky Francis, Oliver Wee
Compositing Supervisor: Matt Lavoy
Compositors: Matt Lavoy, Jeff Dragon,Cris Kong, Michael Loney

Director: Petra Collins