Scholar | MTN DEW Frost Bite Zero Sugar


From the creator:

To capture the intensely refreshing flavor and signature bite of MTN DEW’s Frost Bite Zero Sugar, we teamed up with creative collective Motive and imagined the thrilling chaos that lurks within every bottle. Naturally, we decided that hordes of frost-sharks would be tearing through the torrents of chilling Frost Bite seas and slashing through the jagged iceberg plateaus, complete with ice-studded sides and glowing red eyes. We then wrapped the arctic seascapes in a graphic novel aesthetic of halftone textures and sharp lines to create scenes that were both bone-chilling and surprisingly fresh.


Design & Animation: Scholar
Creative Director: Macauley Johnson
Managing Director: Jo Arghiris
Executive Producer: Kirsten Noll
Head of Production: Tyler Locke
Lead Designer: Jina Kwon
Sr Producer: Nicole Smarsh
Designers: Madison Ellis, Irma Hasanic, Insoo Kim, Kristina Sharabinskaia, Valentino Vilches
2D Animators: Sam Button, Henry Pak, Oliver Wee
Cel Animators: Lyuben Dimitrov, Blake Patrick
3D Animators: Alejandra Alvarez, Paolo Cogliati, Mike Di Nocco
3D Modeler: Jacques Clement
3D Rigger: Nico Sanghrajka
3D Generalists: Kevin Kolodinsky, Kevin Njoo
Compositors: Kevin Njoo
Original Music: Animal Music
Sound Design / Mix: Animal Music

Agency: Motive