New Zealand’s Spark Mobile unleashes a visual feast in its latest campaign, crafted by Scholar, where the telecom giant’s logo transforms across 14 wildly inventive vignettes—each a love letter to pop culture and mixed-media artistry. Live-action drama collides with CG dragons, hand-drawn cel animation, and VFX wizardry, all stitched together with a thread of humor and whimsy. Picture a soap opera star mid-monologue dissolving into pixels, or a fantasy epic where the logo emerges from a dragon’s fiery breath. “The medium serves the story,” says Scholar’s team, wielding film cameras, paintbrushes, and digital tools with equal flair. Whether parodying music videos or crafting noir-ish thrillers, each micro-narrative spotlights Spark’s role as the hub of entertainment—streaming, binging, connecting. A spectrum, cohesive celebration of how tech fuels our favorite worlds.
Design & Animation: Scholar Director/Creative Director: William Campbell Associate Creative Director: Vin Kim Art Director: Zach Herdman Managing E.P.: Kirsten Noll Executive Producer: Antonio Hardy Director of Production: Tyler Locke Head of Production: Nicole Smarsh Senior Producer: Michael Heil CG Supervisor: Kevin Kolodinsky Designers: Ana Chang, Kirt Critoph, Jee Kim, Vin Kim, Kevin Kolodinsky, Jina Kwon, Danna Macias, Kiron Robinson, James Levy, Anthony Madlangbayan, Helder Real, Stephanie Stromenger, Javier Tommasi, Mauricio Villa, Garret Walter 2D Animators: Michael Cafarelli, Ana Chang, Zach Herdman, Kenny Kerut, Kiron Robinson Cel Animators: Ana Chang, Kiron Robinson 3D Animators: Kirt Critoph, Vin Kim, Mauricio Villa 3D Generalists: Liam Elias, Kevin Kolodinsky Lighters: Jamil Primas Compositors: Matt Lavoy, Rachel Moon Flame Artist: Rachel Moon Media Manager: Adrianna McKinley Storyboards: Stephanie Stromenger, Jasper Yu Colorist: Silver DeStouet
– Agency: Colenso BBDO Lead Integrated Producer: Alva Casey Group Creative Director: Kimberley Ragan Senior Art Director: Jian Xin Tay Copywriter: Guy Trengrove Managing Partner: Lucy Cole Senior Business Manager: Jacob Schubert
– Production Co.: Unlisted Executive Producer: Michael Adamo Producer: Monaliza Ziba
Email
LinkedIn
X
Threads
WhatsApp
Telegram
More
New Zealand’s Spark Mobile unleashes a visual feast in its latest campaign, crafted by Scholar, where the telecom giant’s logo transforms across 14 wildly inventive vignettes—each a love letter to pop culture and mixed-media artistry.
Live-action drama collides with CG dragons, hand-drawn cel animation, and VFX wizardry, all stitched together with a thread of humor and whimsy. Picture a soap opera star mid-monologue dissolving into pixels, or a fantasy epic where the logo emerges from a dragon’s fiery breath. 
“The medium serves the story,” says Scholar’s team, wielding film cameras, paintbrushes, and digital tools with equal flair. 
Whether parodying music videos or crafting noir-ish thrillers, each micro-narrative spotlights Spark’s role as the hub of entertainment—streaming, binging, connecting. A spectrum, cohesive celebration of how tech fuels our favorite worlds.
Design & Animation: Scholar
Director/Creative Director: William Campbell
Associate Creative Director: Vin Kim
Art Director: Zach Herdman
Managing E.P.: Kirsten Noll
Executive Producer: Antonio Hardy
Director of Production: Tyler Locke
Head of Production: Nicole Smarsh
Senior Producer: Michael Heil
CG Supervisor: Kevin Kolodinsky
Designers: Ana Chang, Kirt Critoph, Jee Kim, Vin Kim, Kevin Kolodinsky, Jina Kwon, Danna Macias, Kiron Robinson, James Levy, Anthony Madlangbayan, Helder Real, Stephanie Stromenger, Javier Tommasi, Mauricio Villa, Garret Walter
2D Animators: Michael Cafarelli, Ana Chang, Zach Herdman, Kenny Kerut, Kiron Robinson
Cel Animators: Ana Chang, Kiron Robinson
3D Animators: Kirt Critoph, Vin Kim, Mauricio Villa
3D Generalists: Liam Elias, Kevin Kolodinsky
Lighters: Jamil Primas
Compositors: Matt Lavoy, Rachel Moon
Flame Artist: Rachel Moon
Media Manager: Adrianna McKinley
Storyboards: Stephanie Stromenger, Jasper Yu
Colorist: Silver DeStouet
–
Agency: Colenso BBDO
Lead Integrated Producer: Alva Casey
Group Creative Director: Kimberley Ragan
Senior Art Director: Jian Xin Tay
Copywriter: Guy Trengrove
Managing Partner: Lucy Cole
Senior Business Manager: Jacob Schubert
–
Production Co.: Unlisted
Executive Producer: Michael Adamo
Producer: Monaliza Ziba
–
Music & Sound: Franklin Rd Music & Sound